News — Success
Posted by Jack How on
Welcome back to Part 2 of Social Media Tips!
Before we begin, please do check out our Social Media Tips Part 1 blog post if you haven't!
Instagram. We all know what it is, and almost everyone we know uses it. Earlier this year, the social media giant has announced that they have 1 billion monthly active users, shaking up the entire industry! However, the service was not complacent, and has been constantly releasing exciting updates!
On top of previous updates, Instagram has been constantly upgrading and optimizing IGTV, focusing more attention on increasing engagement rates from Instagram Stories via chat stickers, and improving monetization through enabling ads to be placed on the explore page!
Here are some amazing reasons why you should definitely use Instagram to promote your e-commerce store:
- 1 billion people use Instagram every month
- 80% of users follow at least one brand, with 60% of those saying they’ve discovered new products/services through the platform
- 30% of Instagram users have purchased products they discovered on Instagram
- 65% of top-performing Instagram posts clearly feature products
Without further ado, here are some tips to help you promote your e-commerce store with Instagram:
1. Find your Profile
Experts have advised that you should consider adding searchable keywords by your name to increase the chances of potential customers finding your through the search bar (similar to SEO). The example below shows @startupvitaminscom adding "motivation" beside their name as the channel often posts motivational quotes.
Other ways to give a complete picture to your profile is to be clear about what you will be doing with your profile through the descriptions in the bio. Adding a link to your store is an easy way of achieving that!
Nowadays, more and more people are turning a blind eye to corporate brands, and supporting brands that give a personal touch. Don't be afraid to express emotion and personality through emojis and informal slangs on your profile!
I know you have probably read countless articles about Instagram content that they are getting repetitive and mundane. Our advice on this is simple: Consistency is Key. No matter what you do, always post regularly and find your rotation early.
For an e-commerce store, it can posting up to 3 times a day, with 3-step rotation - Motivational Quotes, Product Shots, and Reposting User-Generated Content. This is just one example of a rotation, but all good things come in 3s right?
Even though being consistent is important, we should also not be afraid of change and strive to be adaptable. Mix things up once every few months. Plan out a bunch of rotation variations to intrigue your fans. Go wild, but try to maintain the short-term consistency!
It is widely known that 8 to 11 hashtags is the sweet spot for Instagram posts, but the common question is what hashtags should we use? You can easily generate the best hashtags (that match your profile and your posts) through 3rd party services like Display Purposes and All Hashtag. However, you shouldn't always use the most popular hashtags, because you will always bring in the same segment of people. As we always say, go wild. Mix it up with some less popular hashtags to extend your reach!
Engagement is highly critical to gauge the success of a social media strategy, and it is the most common metric. A pro tip would be to always respond to and/or like comments and messages that people send. Even if the comment looks like it's spam or automated, liking it will show others that you are active!
You should also follow like-minded brands to comment and engage with their followers, with aims of luring them over to your brand! Also, you should like and comment to other people’s posts using the same hashtags that you use.
Another fun and cool way to increase engagement is through Giveaway campaigns!
Here are some of our learning points for Giveaway Campaigns:
- They allow you to gain new followers and engage them
- You can leverage on them to announce new products
- Always aim to partner with like-minded brands or influencers (this will help you find new followers in your niche), but don’t look for someone who calls themselves an influencer, find someone who matches your niche audience
Promoting your e-commerce store with Instagram has never been simpler! However, you have to put in the due diligence in creating your own social media strategies. Identifying what works and what doesn't through analytics is necessary for you to triumph over your competitors and produce the best social media for ecommerce.
Share in the comments below your own special Instagram Marketing tricks and stay tuned for Part 3!
- 1 comment
- Tags: advertising, contest, Digital, E-Commerce, Entrepreneurship, Gifts, giveaway, Help, Instagram, Let's Rage, marketing, Online Business, Rage On, shopping, Social Media, Store, Success
Posted by Jack How on
Brian, the owner of RageOn store GotSum, was a physical laborer for most of his career. As you can imagine, it was an extremely difficult job, both physically and financially. After working for years as a laborer, unfortunately, Brian lost his job due to the company closing down.
At age 50, it was one of the lowest points in his life, his rock-bottom moment. Desperate to make ends meet, he decided to pursue entrepreneurship. However, Brian was like a fish out of water. He had no expertise or knowledge on how to actually run a business, especially online.
After spending days browsing online for solutions he actually found RageOn! listed in a book that he was reading about print on demand, a light bulb went off in his head! Due to our excellent supply chain management, on-demand printing services, and instant distribution, Brian felt like he was in heaven. He did not have to worry about inventory, or printing, or even shipping. Skeptical at first, he signed up for the free plan. You can check out his amazing store here: GotSum.
"RageOn's platform is SUPER easy and basic to use for a new guy just starting out." -Brian
Without any knowledge on how to stay competitive in our marketplace (SEO, likes, superlikes, comments, etc.), Brian began burning through his savings as he became more and more focused in creating designs to upload on RageOn! He even put in the hours to learn about different product types and basic graphic design. As of today, he has made a total of 1,157 products!
After a year of ups and downs, Brian was on the verge of giving up. His savings were depleting and needed a miracle to save him. All he wanted was to survive.
On April 4th, Brian received a notification from RageOn!
"You've just made a sale of $18,000!"
He was delirious. Was this even real? He immediately contacted our customer service team to report it as an error, refusing to believe that it was actually possible.
He had never been so happy to be wrong before.
Brian received a phone call from our Customer Support Manager letting him know that the sale was indeed real and to congratulate him on his success!
IT WAS REALLY HAPPENING. He was in tears. Just 5 minutes before this moment, he was wondering if all these efforts were paying off and where the money would come from next. Brian made $18,000 in sales from a single product, a pair of socks.
"Big Orange Frog, Green" was Brian's favorite design! And I guess it was the buyer's favorite design too. An astounding 1800 pair of socks were ordered for a large-scale event!
Brian's perseverance finally paid off, and he was super grateful to RageOn. He began spreading the word to all his friends and family, about how wonderful our platform was. Money was not the only thing Brian gained out of this. He gained something even more important: a new attitude, and the drive to succeed.
Since the sale, Brian has been inspired to create more products, and branch out in his creativity! He has become more and more confident in his designs and can even use some of his profits as marketing expenses for the future.
He is super happy about the commissions he made on this sale as he now knows that money is there for him when he will need it! He has become a long-term fan of RageOn, as we strive to empower creators of the world.
You can have the same success that Brian did! Sign up for an account today.
P.S. Brian would have made up to 5X more profits if he signed up for the Business/Enterprise plans. Learn more about their different features and margins here!
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- Tags: All Over Print, Apparel, E-Commerce, Entrepreneurship, job, Let's Rage, marketing, Online Business, Overnight, Rage On, Sales, Store, Success
Posted by Jack How on
Running an online business is a marathon, not a sprint. Every successful entrepreneur, lawyer, doctor, or politician will tell you the same thing: there is no surefire way to achieve success. There isn’t a secret formula you could drink, or magic words (‘open sesame’) you could say to achieve greatness. You’ll need to work hard, meet the right people, and find opportunities, to become a successful e-commerce entrepreneur.
Even though it seems that nobody knows the right answers, there is no harm in gaining wisdom from those that have already made it big. We have prepared a collection of inspiring ecommerce quotes to hopefully enlighten and motivate you to become the best version of yourself (hopefully).
1. Bill Gates - Principal Founder of Microsoft
2. Paul Graham - Co-Founder of Y-Combinator
3. Richard Branson - Founder of Virgin Group
4. Tony Hsieh - CEO of Zappos
5. Johnathan Mildenhall - Former CMO of Airbnb
6. Andy Crestodina - Co-Founder of Orbit Media Studios
7. Steve Jobs - Co-Founder of Apple
8. Seth Godin - Founder of Squidoo
9. Estée Lauder - Co-Founder of Estée Lauder Companies
10. Jessica Herrin - Founder of Stella & Dot
11. Howard Schultz - Former CEO of Starbucks
12. Larry Page - Co-Founder of Google
13. Coco Chanel - Founder of Chanel
Hope these ecommerce quotes were useful in getting you pumped! My personal favorites were Andy Crestodina's and Howard Schultz's. What about yours?
Please do share your favorite quotes in the comments below and help others become successful e-commerce entrepreneurs too!
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- Tags: E-Commerce, Empowered, Entrepreneurship, Help, Inspiration, Let's Rage, Motivation, Online Business, Quotes, Rage On, Start-Ups, Success, Wisdom
- Promoting your E-Commerce Store with Instagram - Social Media Tips Part 2
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