News — Success
Posted by Alicia Domico on
It’s no secret that Black Friday and Cyber Monday are two of the biggest sales events of the holiday season, so much so that, in recent years, they’ve combined to form Cyber Weekend.
According to the National Retail Federation’s (NRF) annual report, over 165 million Americans shopped from Thanksgiving to Cyber Monday in 2018, raking in over $6.22 billion for retailers in online and in-store sales. $2 billion of those sales came from smartphones alone, so about 33% of holiday sales now take place on a mobile device. The average shopper spent $313.29 on gifts and other holiday merch, with Gen-Xers and older millennials spending the most.
And, if you think that Cyber Weekend only benefits large major retailers, like Amazon and Walmart, think again. 2018 was a big year for small business, too. Small Business Saturday hit a new record of around $3 billion in sales, with around $400 million being spent Saturday morning alone. Plus, with over 47.4 million shoppers, SBS was the second-largest in-store sales day, only behind Black Friday.
The opportunity to reach more customers during Cyber Weekend is huge. It also means that competition is steep. With so many retailers vying for customer attention, as well as the reality that the average customer is much savvier than before, how do you stand out? In this guide, we’ll show you exactly how.
1. START PLANNING EARLY
Getting started early seems like a given, but it’s easy to get so swept up in the daily grind and all of life’s other responsibilities that such an important holiday event might slip your mind, costing you potential sales. Starting and organizing your holiday promotions ahead of time (ideally, in September) will not only give you peace of mind, but you’ll also have time to be more strategic with your marketing initiatives. You’ll also be able to:
- Clearly define your sales goals
- Create a well-thought-out campaign strategy
- Build up customer excitement for your holiday promotions
- Plan for shipping deadlines
2. DECIDE ON WHAT HOLIDAY PERKS YOU’LL OFFER
Cyber Weekend is a big deal. Customers are looking for the best deals. Making their shopping experience worth their while is extremely important. Here are just a few popular sales perks you’ll never go wrong with:
- Early-bird discounts. We will have Early Bird deals going on the week before Black Friday. Blast these on your socials!
- Promo code. We will be pushing major discount codes on our end. Take advantage and push the same ones!
3. SELECT TOP HOLIDAY PRODUCTS TO SELL
Once you’ve decided on your promotion strategy, you’ll need to begin thinking about what products you want to feature. You may love the design on your all-over print swim shorts, but swim shorts may not be the most appropriate choice for the holiday season. If you’re having trouble deciding which custom products to sell, no worries! We’ve compiled our top-selling products from Cyber Weekend 2018, and the following products were by far the most popular:
- All-Over-Print Hoodie
- All-Over-Print T-Shirt
- All-Over-Print Sweatshirt
- All-Over-Print Onesie
- Cotton T-Shirt
- Cotton Sweatshirt
- Phone Case
- Coffee Mug
- All-Over-Print Leggings
- All-Over-Print Crop Top
4. BE MINDFUL OF ORDER DEADLINES
This is probably the most important step in the entire promo pipeline. It’s no use putting so much work into planning if your products don’t make it to their customers in time for the holidays. We only provide print-on-demand products, so check RageOn’s shipping and processing policy to gauge approximately when your customers should order to get their gifts on time!
All of RageOn’s custom products are hand made and made on-demand.
5. PLAN YOUR MARKETING CAMPAIGNS
Now that you’ve prepared your strategy, now comes the fun part–planning your holiday marketing campaigns. Have a little fun with your campaigns and remember that the holiday season is not just an event, it’s an experience. Bring a little magic to your customer with holiday campaigns that get them in a festive mood. Create eye-catching graphics that feature your best sellers and also some limited time releases to boost sales!
Check out what your favorite stores and artists are doing on their end. You may see something else that will work for you too!
If you have additional questions about how to maximize this HUGE selling opportunity please email our team at firstname.lastname@example.org so that we can connect you to our team that can support you!
Continue to look out for more emails to help you along the way so that you can CRUSH IT!
- 5 comments
- Tags: advertising, Apparel, Black Friday, Cyber Monday, E-Commerce, Help, holidays, marketing, promotions, shopify, Success
Posted by Jack How on
Welcome back to Part 2 of Social Media Tips!
Before we begin, please do check out our Social Media Tips Part 1 blog post if you haven't!
Instagram. We all know what it is, and almost everyone we know uses it. Earlier this year, the social media giant has announced that they have 1 billion monthly active users, shaking up the entire industry! However, the service was not complacent, and has been constantly releasing exciting updates!
On top of previous updates, Instagram has been constantly upgrading and optimizing IGTV, focusing more attention on increasing engagement rates from Instagram Stories via chat stickers, and improving monetization through enabling ads to be placed on the explore page!
Here are some amazing reasons why you should definitely use Instagram to promote your e-commerce store:
- 1 billion people use Instagram every month
- 80% of users follow at least one brand, with 60% of those saying they’ve discovered new products/services through the platform
- 30% of Instagram users have purchased products they discovered on Instagram
- 65% of top-performing Instagram posts clearly feature products
Without further ado, here are some tips to help you promote your e-commerce store with Instagram:
1. Find your Profile
Experts have advised that you should consider adding searchable keywords by your name to increase the chances of potential customers finding your through the search bar (similar to SEO). The example below shows @startupvitaminscom adding "motivation" beside their name as the channel often posts motivational quotes.
Other ways to give a complete picture to your profile is to be clear about what you will be doing with your profile through the descriptions in the bio. Adding a link to your store is an easy way of achieving that!
Nowadays, more and more people are turning a blind eye to corporate brands, and supporting brands that give a personal touch. Don't be afraid to express emotion and personality through emojis and informal slangs on your profile!
I know you have probably read countless articles about Instagram content that they are getting repetitive and mundane. Our advice on this is simple: Consistency is Key. No matter what you do, always post regularly and find your rotation early.
For an e-commerce store, it can posting up to 3 times a day, with 3-step rotation - Motivational Quotes, Product Shots, and Reposting User-Generated Content. This is just one example of a rotation, but all good things come in 3s right?
Even though being consistent is important, we should also not be afraid of change and strive to be adaptable. Mix things up once every few months. Plan out a bunch of rotation variations to intrigue your fans. Go wild, but try to maintain the short-term consistency!
It is widely known that 8 to 11 hashtags is the sweet spot for Instagram posts, but the common question is what hashtags should we use? You can easily generate the best hashtags (that match your profile and your posts) through 3rd party services like Display Purposes and All Hashtag. However, you shouldn't always use the most popular hashtags, because you will always bring in the same segment of people. As we always say, go wild. Mix it up with some less popular hashtags to extend your reach!
Engagement is highly critical to gauge the success of a social media strategy, and it is the most common metric. A pro tip would be to always respond to and/or like comments and messages that people send. Even if the comment looks like it's spam or automated, liking it will show others that you are active!
You should also follow like-minded brands to comment and engage with their followers, with aims of luring them over to your brand! Also, you should like and comment to other people’s posts using the same hashtags that you use.
Another fun and cool way to increase engagement is through Giveaway campaigns!
Here are some of our learning points for Giveaway Campaigns:
- They allow you to gain new followers and engage them
- You can leverage on them to announce new products
- Always aim to partner with like-minded brands or influencers (this will help you find new followers in your niche), but don’t look for someone who calls themselves an influencer, find someone who matches your niche audience
Promoting your e-commerce store with Instagram has never been simpler! However, you have to put in the due diligence in creating your own social media strategies. Identifying what works and what doesn't through analytics is necessary for you to triumph over your competitors and produce the best social media for ecommerce.
Share in the comments below your own special Instagram Marketing tricks and stay tuned for Part 3!
- 1 comment
- Tags: advertising, contest, Digital, E-Commerce, Entrepreneurship, Gifts, giveaway, Help, Instagram, Let's Rage, marketing, Online Business, Rage On, shopping, Social Media, Store, Success
Posted by Jack How on
Brian, the owner of RageOn store GotSum, was a physical laborer for most of his career. As you can imagine, it was an extremely difficult job, both physically and financially. After working for years as a laborer, unfortunately, Brian lost his job due to the company closing down.
At age 50, it was one of the lowest points in his life, his rock-bottom moment. Desperate to make ends meet, he decided to pursue entrepreneurship. However, Brian was like a fish out of water. He had no expertise or knowledge on how to actually run a business, especially online.
After spending days browsing online for solutions he actually found RageOn! listed in a book that he was reading about print on demand, a light bulb went off in his head! Due to our excellent supply chain management, on-demand printing services, and instant distribution, Brian felt like he was in heaven. He did not have to worry about inventory, or printing, or even shipping. Skeptical at first, he signed up for the free plan. You can check out his amazing store here: GotSum.
"RageOn's platform is SUPER easy and basic to use for a new guy just starting out." -Brian
Without any knowledge on how to stay competitive in our marketplace (SEO, likes, superlikes, comments, etc.), Brian began burning through his savings as he became more and more focused in creating designs to upload on RageOn! He even put in the hours to learn about different product types and basic graphic design. As of today, he has made a total of 1,157 products!
After a year of ups and downs, Brian was on the verge of giving up. His savings were depleting and needed a miracle to save him. All he wanted was to survive.
On April 4th, Brian received a notification from RageOn!
"You've just made a sale of $18,000!"
He was delirious. Was this even real? He immediately contacted our customer service team to report it as an error, refusing to believe that it was actually possible.
He had never been so happy to be wrong before.
Brian received a phone call from our Customer Support Manager letting him know that the sale was indeed real and to congratulate him on his success!
IT WAS REALLY HAPPENING. He was in tears. Just 5 minutes before this moment, he was wondering if all these efforts were paying off and where the money would come from next. Brian made $18,000 in sales from a single product, a pair of socks.
"Big Orange Frog, Green" was Brian's favorite design! And I guess it was the buyer's favorite design too. An astounding 1800 pair of socks were ordered for a large-scale event!
Brian's perseverance finally paid off, and he was super grateful to RageOn. He began spreading the word to all his friends and family, about how wonderful our platform was. Money was not the only thing Brian gained out of this. He gained something even more important: a new attitude, and the drive to succeed.
Since the sale, Brian has been inspired to create more products, and branch out in his creativity! He has become more and more confident in his designs and can even use some of his profits as marketing expenses for the future.
He is super happy about the commissions he made on this sale as he now knows that money is there for him when he will need it! He has become a long-term fan of RageOn, as we strive to empower creators of the world.
You can have the same success that Brian did! Sign up for an account today.
P.S. Brian would have made up to 5X more profits if he signed up for the Business/Enterprise plans. Learn more about their different features and margins here!
- 2 comments
- Tags: All Over Print, Apparel, E-Commerce, Entrepreneurship, job, Let's Rage, marketing, Online Business, Overnight, Rage On, Sales, Store, Success
Posted by Jack How on
Running an online business is a marathon, not a sprint. Every successful entrepreneur, lawyer, doctor, or politician will tell you the same thing: there is no surefire way to achieve success. There isn’t a secret formula you could drink, or magic words (‘open sesame’) you could say to achieve greatness. You’ll need to work hard, meet the right people, and find opportunities, to become a successful e-commerce entrepreneur.
Even though it seems that nobody knows the right answers, there is no harm in gaining wisdom from those that have already made it big. We have prepared a collection of inspiring ecommerce quotes to hopefully enlighten and motivate you to become the best version of yourself (hopefully).
1. Bill Gates - Principal Founder of Microsoft
2. Paul Graham - Co-Founder of Y-Combinator
3. Richard Branson - Founder of Virgin Group
4. Tony Hsieh - CEO of Zappos
5. Johnathan Mildenhall - Former CMO of Airbnb
6. Andy Crestodina - Co-Founder of Orbit Media Studios
7. Steve Jobs - Co-Founder of Apple
8. Seth Godin - Founder of Squidoo
9. Estée Lauder - Co-Founder of Estée Lauder Companies
10. Jessica Herrin - Founder of Stella & Dot
11. Howard Schultz - Former CEO of Starbucks
12. Larry Page - Co-Founder of Google
13. Coco Chanel - Founder of Chanel
Hope these ecommerce quotes were useful in getting you pumped! My personal favorites were Andy Crestodina's and Howard Schultz's. What about yours?
Please do share your favorite quotes in the comments below and help others become successful e-commerce entrepreneurs too!
- 0 comments
- Tags: E-Commerce, Empowered, Entrepreneurship, Help, Inspiration, Let's Rage, Motivation, Online Business, Quotes, Rage On, Start-Ups, Success, Wisdom
- Andrew Yang Design Contest!
- How to CRUSH your 2019 Black Friday and Cyber Monday Promotions!
- Promoting your E-Commerce Store with Instagram - Social Media Tips Part 2
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