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Promoting your E-Commerce Store with Instagram - Social Media Tips

Posted by Jack How on

This year is a BIG one for Instagram, with their latest milestone of having more than 1 billion active users monthly. Other known achievements include the launch of IGTV, Shoppable Stickers for Instagram Stories, and the announcement of IG Shopping. Every update by Instagram has significantly disrupted the market, and it has been considered to be the most important social media for ecommerce. 
Here’s some tips to help you promote your e-commerce store with Instagram:

1. Instagram is not just a social media platform; it is your second home page

Many e-commerce shops tend to just treat their social media platforms as another platform for revenue, or to match their competitors. However, social media for ecommerce should display much more than that. Similar to the homepage of their website, it should instantly tell users about the business: branding, mission, what they actually do. 
The page should be flooded with content that gives users a big picture, but it should also display a sense of connection with the audience. Instagram is a social media platform, and interaction with the users is absolutely needed. You can show appreciation by uploading user-generated content (UGC) through re-posting or re-storying. For example, fans of RageOn can feel part of the family through the #RageOnFam hashtag, which would give them a chance to be featured on our Instagram!

2. Instagram Stories - Highlights and Call-to-Actions

Instagram Stories have officially dominated the social media industry, with twice as many daily users as their closest competitor, SnapChat. These stories are viewed more often as compared to Instagram Posts. Widely regarded to have the highest click-through rate, it is important to include call-to-actions that link to your e-commerce store with Instagram. There are also free GIFs and design tools for to add in that "Swipe Up" in your stories. Unfortunately, this feature is only available for verified accounts or, if you have more than 10,000 followers.

Lasting for only 24 hours, another neat trick is to plan out stories with a theme or a series, to store them in your story highlights! (See below)

Story highlights last forever! This feature allows your followers to rewatch their favorite stories, or those that they missed out on. Make sure you remember to play around with the wide range of fun tools Instagram has for their stories (Boomerang, GIFs, Face Filters, Polls, Sliders, etc.)!

3. Instagram Shop - Setting up and Stickers

All Instagram business account owners can set up Instagram Shop easily by following this guide. They can tag up to 5 products per post, or 20 per carousel. You can also edit product details and prices! Followers that love your products will be taken directly to your shop once they click the tag, which would generate more revenue for you! An important factor to take note is to set up a comprehensive product catalog through Facebook Business Manager or Shopify. 

Riding on the wave of this cool feature, Instagram has also replicated it on Stories. Yes, you can now tag products in your stories!

In Summary

 

Promoting your e-commerce store with Instagram has never been simpler! However, you have to put in the due diligence in creating your own social media strategies. Identifying what works and what doesn't through analytics is necessary for you to triumph over your competitors and produce the best social media for ecommerce. 

 

Comment about your Instagram experience below! 

 

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