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Become a RageOn Model!

Posted by Jack How on

Are you interested in becoming a RageOn Model?

Join the #RageOnFam by following these 5 simple steps!


1. Use the discount code “RageOnModel40” to purchase anything from our store at 40% off!

2. Upload high quality images of yourself in our clothing on social media.

3. Tag @RageOnOfficial, @LetsRage, and @RageOnModels.

4. Use the hashtags #RageOnFam, #LetsRage, and #RageOnModels.

5. You will be featured on our social media, with over 200k followers (Instagram) and 2M fans (Facebook)!

Check out our Social Media Pages here:

@RageOnOfficial

@LetsRage

@RageOnModels

 

Email us at: support@rageon.com if you have any queries!

 

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Promoting your E-Commerce Store with Instagram - Social Media Tips

Posted by Jack How on

This year is a BIG one for Instagram, with their latest milestone of having more than 1 billion active users monthly. Other known achievements include the launch of IGTV, Shoppable Stickers for Instagram Stories, and the announcement of IG Shopping. Every update by Instagram has significantly disrupted the market, and it has been considered to be the most important social media for ecommerce. 
Here’s some tips to help you promote your e-commerce store with Instagram:

1. Instagram is not just a social media platform; it is your second home page

Many e-commerce shops tend to just treat their social media platforms as another platform for revenue, or to match their competitors. However, social media for ecommerce should display much more than that. Similar to the homepage of their website, it should instantly tell users about the business: branding, mission, what they actually do. 
The page should be flooded with content that gives users a big picture, but it should also display a sense of connection with the audience. Instagram is a social media platform, and interaction with the users is absolutely needed. You can show appreciation by uploading user-generated content (UGC) through re-posting or re-storying. For example, fans of RageOn can feel part of the family through the #RageOnFam hashtag, which would give them a chance to be featured on our Instagram!

2. Instagram Stories - Highlights and Call-to-Actions

Instagram Stories have officially dominated the social media industry, with twice as many daily users as their closest competitor, SnapChat. These stories are viewed more often as compared to Instagram Posts. Widely regarded to have the highest click-through rate, it is important to include call-to-actions that link to your e-commerce store with Instagram. There are also free GIFs and design tools for to add in that "Swipe Up" in your stories. Unfortunately, this feature is only available for verified accounts or, if you have more than 10,000 followers.

Lasting for only 24 hours, another neat trick is to plan out stories with a theme or a series, to store them in your story highlights! (See below)

Story highlights last forever! This feature allows your followers to rewatch their favorite stories, or those that they missed out on. Make sure you remember to play around with the wide range of fun tools Instagram has for their stories (Boomerang, GIFs, Face Filters, Polls, Sliders, etc.)!

3. Instagram Shop - Setting up and Stickers

All Instagram business account owners can set up Instagram Shop easily by following this guide. They can tag up to 5 products per post, or 20 per carousel. You can also edit product details and prices! Followers that love your products will be taken directly to your shop once they click the tag, which would generate more revenue for you! An important factor to take note is to set up a comprehensive product catalog through Facebook Business Manager or Shopify

Riding on the wave of this cool feature, Instagram has also replicated it on Stories. Yes, you can now tag products in your stories!

In Summary

 

Promoting your e-commerce store with Instagram has never been simpler! However, you have to put in the due diligence in creating your own social media strategies. Identifying what works and what doesn't through analytics is necessary for you to triumph over your competitors and produce the best social media for ecommerce. 

 

Comment about your Instagram experience below! 

 

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Spring E-Commerce Ideas (Examples Included!)

Posted by Jack How on

Spring Ecommerce Ideas

 

Springtime is here! And along with it comes many different opportunities, emotions and even allergies (ugh..)! This season represents promise, birth, and renewal, as we face fragrant blossoms, new romances, and sweet sensation of the calm serenity. As we move past the chilling winters, temperatures are rising and it’s time to head out in the sun with a new set of clothes.


If you have an ecommerce store, Spring would be a splendid chance for you to help your customers enjoy this season to its fullest! Festivities and Holidays are what motivates people to work hard, as they get to spend their downtime in the embrace of their friends and loved ones. In lieu of this, we have taken note of the key events that are coming up, and we would love to share it with everyone to help you generate some Spring E-Commerce Ideas!


The main events include: Easter Sunday, Mother’s Day, Electric Daisy Carnival (EDC), Memorial Day, and Father’s Day.


Don’t let this moment go to waste! It’s time to start your engines and go full throttle to design and sell Spring Apparel that can help you capitalize on these events, and the entire season as a whole!


To help kickstart your creative juices, here are some examples of Spring Apparel: 

1. Mother's Day (5/12)

 Picture of a T Shirt with a design showing a mother cat holding a kitten

 

2. EDC Las Vegas (5/18)

 

3. Memorial Day (5/27)

 

4. Father's Day (6/16)

 

5. Spring

 

In the process of brainstorming for ideas or designing Spring Apparel, always remember that this season is about appreciating the renewal of life, so take some time to kick back and enjoy the rest of the season! If you have any queries or other interesting Spring E-Commerce ideas, do share them down below!

 

 

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13 Ecommerce Quotes from Successful Entrepreneurs

Posted by Jack How on

"Stay Hungry, Stay Foolish." -Steve Jobs

 

Running an online business is a marathon, not a sprint. Every successful entrepreneur, lawyer, doctor, or politician will tell you the same thing: there is no surefire way to achieve success. There isn’t a secret formula you could drink, or magic words (‘open sesame’) you could say to achieve greatness. You’ll need to work hard, meet the right people, and find opportunities, to become a successful e-commerce entrepreneur.

Even though it seems that nobody knows the right answers, there is no harm in gaining wisdom from those that have already made it big. We have prepared a collection of inspiring ecommerce quotes to hopefully enlighten and motivate you to become the best version of yourself (hopefully).

1. Bill Gates - Principal Founder of Microsoft

 

Bill Gates Quote

2. Paul Graham - Co-Founder of Y-Combinator

 

Paul Graham Quote

3. Richard Branson - Founder of Virgin Group

 

Richard Branson Quote

4. Tony Hsieh - CEO of Zappos

 

Tony Hsieh

5. Johnathan Mildenhall - Former CMO of Airbnb

 

Johnathan Mildenhall Quote

6. Andy Crestodina - Co-Founder of Orbit Media Studios

 

Andy Crestodina Quote

7. Steve Jobs - Co-Founder of Apple

 

Steve Jobs Quote

8. Seth Godin - Founder of Squidoo

 

Seth Godin Quote

9. Estée Lauder - Co-Founder of Estée Lauder Companies

 

Estée Lauder Quote

10. Jessica Herrin - Founder of Stella & Dot

 

Jessica Herrin Quote

11. Howard Schultz - Former CEO of Starbucks

 

Howard Schultz Quote

12. Larry Page - Co-Founder of Google

 

Larry Page Quote

13. Coco Chanel - Founder of Chanel

 

Coco Chanel Quote

 

Hope these ecommerce quotes were useful in getting you pumped! My personal favorites were Andy Crestodina's and Howard Schultz's. What about yours?

Please do share your favorite quotes in the comments below and help others become successful e-commerce entrepreneurs too!

 

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4 Effective Steps to Improve SEO for your E-Commerce Store

Posted by Jack How on

SEO E-Commerce Store

It is no surprise that Search Engine Optimization (SEO) plays a big part in a customer's journey to purchase a product. In 2018, 34.6% of customers started their search through Google! Learning how to use SEO for your E-Commerce Store might appear to be difficult, but it is actually REALLY SIMPLE

 

You don't need to have incredible tech knowledge or hire a digital marketing expert to enable your online business to rank higher in Google Search, because we will show you how.

 

This article will cover the 4 basic elements of SEO:

1. Link building

2. Content Optimization

3. Metadata

4. Mobile-friendly

 

Google will constantly update their SEO algorithms, but we are up-to-date with the current versions. Don't worry!

1. Link Building - Backlinks

Backlinks

(Backlinko)

Link Building refers to "building up" the quality and quantity of inbound links (backlinks) to help your online business rank higher in Google searches.

 

From the above study, it can be seen that link building is extremely crucial. The higher the amount of backlinks, the higher your ranking! However, you should not be spamming backlinks everywhere, as Google will take into account referencing from unique sources and the reputation of the sources.

 

Setting up backlinks require time and effort, but getting started is a simple process. If you’re not sure where to begin, you should do extensive research on other players in the same industry. Commenting your blog/website on other related pages/forums (that are reputable!) would work wonders for you. This performs best for pages that utilize the same keywords that you want to rank higher on. 



Fun Fact: Link Building for 1 page would also improve traffic to ALL OTHER PAGES on the same website!

2. Content Optimization - Content Quality and Images

Content Optimization

Finding the right keywords to use in your website/blog is the first step to improve SEO for your E-Commerce Store. The rule of thumb is to plan ahead and identify which keywords you want to rank for. With that in mind, the next step is to include these keywords in the Header, and also the first 100 words of your site!

 

Moving on to the Body, research from SEMRush has shown that the average Google first page result contains 1,890 words. This means that: Content is king. Instead of doing multiple pages/blogs on your site every week, you should do an in-depth study on a certain topic and drive out a solid and impactful page.

 

Finally, image content and quality plays an important role too. As your images are indexed by Google, they help in letting the search engine know more about your site. Images without human-readable file names (e.g. x17p31.jpg) or proper alt text (small texts that appear in case the image fails to load) would not value-add to your ranking at all, especially on Google Images!

Here is an Example of Alt Text!

Example showing a cat

Bad Alt Text
"Cat lying down" / No Alt Text
Good Alt Text
"Close-up photo of a Spotted Cat lying down on a Grey Stool, facing left"

3. MetaData - Title, Meta Desc., and Tags

Metadata

Metadata is a set of data that describes and gives information about other data. Basically, you need to summarize your content to be simple enough for Google to get a grasp of your site.

 

The important metadata are:

Title Tag - The Title of your page is as important as the title of a novel or journal; it summarizes the whole story into a few simple words. Your Title Tag will be seen in the Search Result and Browser Tab.

Meta Description - The short description shown underneath a title in Google searches. It's main use is to entice customers to click the link, so make sure you spend time to craft it out!

URL - The web address should be optimized with your keywords, and try to keep it short! After the 5th word in the URL, Google's algorithms will put less weight on the other words.

 

Here is an example from RageOn:

 

If you're using Shopify, you're in luck! Implementing SEO elements in Shopify is super easy. You can just scroll down on any product/blog page and find a useful section at the bottom for you to edit any Metadata specifically!

Shopify SEO example

4. Mobile-Friendly - Testing

Mobile-Friendly

According to Statista, 52.2% of website traffic worldwide was generated through mobile phones in 2018 (up from 50.3% in 2017)! This would mean that there are huge opportunity costs if you did not optimize your site for mobile.

 

It is also critical to make sure your ads do not cover the majority of content on a mobile screen, as they would be considered "intrusive" and be penalized in SEO (according to Google).

 

But how would I know if my site is mobile-friendly? Test it Here.

Baby Steps

As you may expect, you won't see results overnight! Everyone starts somewhere, so let these 4 basic elements guide you as baby steps, while you gradually work your way to building the best E-Commerce Store around!

 

We hope these 4 effective steps were useful in improving SEO for your E-Commerce Store. If you know any other tips that helped your online business rank higher, comment them down below!

 

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