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First Day of Summer - Get your Swim Shorts and Bikinis now!

Posted by Jack How on

Our favorite season is here!! It's Summer Time! Summer officially starts on June 21st, and it is time to party all week~

School's out and the weather is amazing. What better way to enjoy the hot sun than to play around on the sandy beaches with friends and love ones, or even just lounging by the pool all afternoon. No one is gonna judge, cause it's Summer Time!

This is the reason why you have been training all year: to get your summer bod! Don't be shy to flaunt it with confidence in your Swim Shorts / Bikinis. We have handpicked a selection of our best Summer Time Outfits from the First Day of Summer Collection just for you! 

Don't worry, you'll get used to the attention :D

Use "SUMMER20" for 20% Off any Product

1. Watermelon Light Blue Swim Shorts

Watermelon Light Blue Swim Shorts

2. Banana Bunches Swim Shorts

Banana Bunches

3. Siapo Samoa Swim Shorts

siapo Samoa

4. Tropical Birds and Foliage Swim Shorts

Tropical Birds and Foliage

5. Real Watermelon Swim Shorts

Real Watermelom

6. Nic Cage Bikini

Nic Cage Bikini

7. Wyld Animal 2 Bikini

Wyld Animal 2 Bikini

8. Pineapple Bikini

pineapple bikini

9. Red and Blue Patriotic Stars Bikini

red and blue patriotic stars (all items)

10. Watermelon Formline Bikini

Watermelon Formline Bikini

11. Summer Fruit Swim Shorts

Summer Fruit Swim Shorts, Tank Top, or T-Shirt

12. Freshest Swim Shorts

Freshest

13. Pink Rubber Duckie Swim Shorts

Pink Rubber Duckie Swim Shorts

14. Angry Cat Swim Shorts

Angry Cat Swim Shorts

15. Avocado Swim Shorts

Avocado Swim Shorts - Blue Ombre

16. “Glamour & Glitter” Bikini

“Glamour & Glitter” Bikini

17. Wyld Animal Bikini

Wyld Animal Bikini

18. NEON ZEBRA Bikini

NEON ZEBRA

19. Waiting Bliss Bikini

Waiting Bliss - Bikini

20. Floral Summer Bikini

Floral Summer

How amazing was that First Day of Summer Collection? Our all-over-print Summer Time Outfits are our best sellers, and I'm sure you can see why. Which piece was your favorite? Share it in the comments below!!

 

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7 EDC Outfits you Must Wear!

Posted by Jack How on

 

The greatest weekend of the year is approaching us! Thousands of people travel from all corners of the world to Las Vegas every year just for this EPIC event. That's right, Electric Daisy Carnival (EDC) Las Vegas is here!!

EDC has been here for an astounding 23 years, and the rave community is super pumped for the exciting highlights at their special 23rd anniversary! The 3-day event will be held on May 17th ~ May 19th this year at Las Vegas Motor Speedway.

Check out their star-studded lineup here:

 

 

Ok, stop spazzing out over EDC! The first thing you should prepare for any music festival is the outfit. Don't worry, we have it covered for you. At RageOn, we have an entire collection of psychedelic/neon clothing that is perfect for a grand music festival like EDC.

Check out our handpicked EDC Outfits below!

1. Wyld Animal

Wyld Animal Tank Top

2. Snazz

Snazz

3. Hamster Riding Camel With Pancakes And Milkshake



Hamster Riding Camel With Pancakes And Milkshake

4. Waiting Bliss

Waiting Bliss - Bikini

5. Patrick Star

Patrick Star swim shorts (hi def)

6. Free Hugs

Free Hugs Tank Top

7. DJ Paws

DJ Paws T-Shirt

Share with us any other EDC Outfits you like below in the comments! Let's Rage and Rage On!!

 

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6 Amazing Gifts for Mother’s Day

Posted by Jack How on

The most important woman in our lives will always be our mothers. I know they should have all the appreciation they deserve all-year-round, but there is one special day where we should shower her with all the love we have: Mother’s Day. On 5/12 this year, 84% of Americans celebrate and give back to their Mothers with hugs, kisses, heartfelt words, and gifts.

In fact, it has been reported that Mother’s Day is the third biggest spending holiday in America, with almost $23.1B of spending recorded. So what kind of gifts should we give? The most common purchases might be cards, flowers or a luxurious dinner, but a substantial amount came from clothing/accessories (36.9%)!

 

Here’s where RageOn can help! With our extensive pool of over a million products/brands, we can help you with some clothing/accessories suggestions from our exclusive Mother’s Day collection. We have handpicked the best few RageOn products that are perfect for this occasion, below.

1. Mother of Dragons

2. My Mom Laughs in the Face of Child Labor Laws

3. Holy Mother of Kittens

4. The Super Natural Woman

5. White Tiger

6. Mother of Children


Bonus

I hope these products helped give inspiration for you to decide what gifts to get for Mother’s Day! However, if you’re running an ecommerce store and thinking of marketing strategies to tackle this important holiday, we have got you covered as well!

Check out our blog here.

If you have any other ideas about gifts for Mother’s Day or any tactics for storeowners to tackle the occasion, leave them in the comments below!

 

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4 Tips for Efficient Drip Email Campaigns

Posted by Jack How on

The Concept

Drip Email Campaigns are an automated set of emails that will be sent out at specific timings or based on actions the recipient takes. The main functions of Drip Campaigns that help your Email Marketing plans are: nurturing leads, welcoming/onboarding new users, reminding users about abandoned shopping carts or to renew their subscription, giving recommendations from data, confirming receipts or unsubscriptions, and engaging users with exciting/educational content!

The magic of Drip Email Campaigns is that the whole process is automated, with options to personalize their names, company info, domains and more! These series of emails can be written beforehand, and be queued into any email marketing platforms out there. Some examples include MailChimp, Drip, Reply.io, etc.

At RageOn, we have set a robust Email Marketing protocol and would love to share some tips with you for efficient Drip Email Campaigns!

The Guide

1. Knowing your Customers

Identifying the Target Audience to know which type of drip to send is highly important! Some target segments to consider include user characteristics (visit frequency), length of membership (whether they're new users or longtime users), and even demographics like age, gender, location. 

Always make sure to deploy A/B testing with a small pool of leads to prepare you for that huge campaign in the future!

2. Setting Goals

Objectives and Key Results (OKR) is an excellent framework to use when setting goals. A clear and result-driven aim is important in your Email Marketing planning, so you would know the success of your campaign. Some examples of goal-setting include the number of replies, the number of drips it takes to get a reply, etc. These are usually coupled with OKRs like reply rates, clickthrough rates, and open rates.

3. Planning, Content, and Writing 

Use consistent tones by writing each drip campaign in 1 sitting, but make sure your voice reflects that of your company's branding. You should also devote sufficient time to planning the email marketing strategy and readjust writing styles constantly when your OKRs are not hit. Quality over Quantity. 

The length of your body is dependent on your audience (use short emails for new users, and long emails for longtime users). A cool tip is that using P.S. at the end of each email will increase conversion rates due to the recency effect!

The most important factor is to have an obvious Call-To-Action (subscribing, scheduling a meeting, purchasing a product, etc.)

4. Try Different Types of Subject Line Tones

From industry experts, the best subject line tones to use are:

Fear of Missing Out: Use words that imply time-sensitivity (“urgent”, “breaking”, “important”).
Curiosity: Use words that make subscribers curious (asking a question (and answering it in your email) or expecting a reward (surprise gift).
Humour: Make them laugh (include a joke, or just be quirky)!
Greed: Offer discounts, gift cards, coupons!
Sloth: Offer a shortcut or resources to save time (useful blogs, tips, explainer videos).
Pain Points: Solve problems!
Personal: Treat them like friends! Use casual speech patterns, or share something personal.
Straightforward: Be honest about what you're trying to promote. 

The Next Step

Now that you've learned the basics for Email Drip Campaigns, it's time to put it into good use! But first, you need to generate a list of leads. This can be done by using Email Marketing tactics like giving discount codes on your site, doing giveaway contests, or even cold calling!

Wishing you all the best in your adventures down the consumer funnel, and please share any tips you have in the comments below!

 

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Become a RageOn Model!

Posted by Jack How on

Are you interested in becoming a RageOn Model?

Join the #RageOnFam by following these 5 simple steps!


1. Use the discount code “RageOnModel40” to purchase anything from our store at 40% off!

2. Upload high quality images of yourself in our clothing on social media.

3. Tag @RageOnOfficial, @LetsRage, and @RageOnModels.

4. Use the hashtags #RageOnFam, #LetsRage, and #RageOnModels.

5. You will be featured on our social media, with over 200k followers (Instagram) and 2M fans (Facebook)!

Check out our Social Media Pages here:

@RageOnOfficial

@LetsRage

@RageOnModels

 

Email us at: support@rageon.com if you have any queries!

 

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Promoting your E-Commerce Store with Instagram - Social Media Tips

Posted by Jack How on

This year is a BIG one for Instagram, with their latest milestone of having more than 1 billion active users monthly. Other known achievements include the launch of IGTV, Shoppable Stickers for Instagram Stories, and the announcement of IG Shopping. Every update by Instagram has significantly disrupted the market, and it has been considered to be the most important social media for ecommerce. 
Here’s some tips to help you promote your e-commerce store with Instagram:

1. Instagram is not just a social media platform; it is your second home page

Many e-commerce shops tend to just treat their social media platforms as another platform for revenue, or to match their competitors. However, social media for ecommerce should display much more than that. Similar to the homepage of their website, it should instantly tell users about the business: branding, mission, what they actually do. 
The page should be flooded with content that gives users a big picture, but it should also display a sense of connection with the audience. Instagram is a social media platform, and interaction with the users is absolutely needed. You can show appreciation by uploading user-generated content (UGC) through re-posting or re-storying. For example, fans of RageOn can feel part of the family through the #RageOnFam hashtag, which would give them a chance to be featured on our Instagram!

2. Instagram Stories - Highlights and Call-to-Actions

Instagram Stories have officially dominated the social media industry, with twice as many daily users as their closest competitor, SnapChat. These stories are viewed more often as compared to Instagram Posts. Widely regarded to have the highest click-through rate, it is important to include call-to-actions that link to your e-commerce store with Instagram. There are also free GIFs and design tools for to add in that "Swipe Up" in your stories. Unfortunately, this feature is only available for verified accounts or, if you have more than 10,000 followers.

Lasting for only 24 hours, another neat trick is to plan out stories with a theme or a series, to store them in your story highlights! (See below)

Story highlights last forever! This feature allows your followers to rewatch their favorite stories, or those that they missed out on. Make sure you remember to play around with the wide range of fun tools Instagram has for their stories (Boomerang, GIFs, Face Filters, Polls, Sliders, etc.)!

3. Instagram Shop - Setting up and Stickers

All Instagram business account owners can set up Instagram Shop easily by following this guide. They can tag up to 5 products per post, or 20 per carousel. You can also edit product details and prices! Followers that love your products will be taken directly to your shop once they click the tag, which would generate more revenue for you! An important factor to take note is to set up a comprehensive product catalog through Facebook Business Manager or Shopify

Riding on the wave of this cool feature, Instagram has also replicated it on Stories. Yes, you can now tag products in your stories!

In Summary

 

Promoting your e-commerce store with Instagram has never been simpler! However, you have to put in the due diligence in creating your own social media strategies. Identifying what works and what doesn't through analytics is necessary for you to triumph over your competitors and produce the best social media for ecommerce. 

 

Comment about your Instagram experience below! 

 

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Spring E-Commerce Ideas (Examples Included!)

Posted by Jack How on

Spring Ecommerce Ideas

 

Springtime is here! And along with it comes many different opportunities, emotions and even allergies (ugh..)! This season represents promise, birth, and renewal, as we face fragrant blossoms, new romances, and sweet sensation of the calm serenity. As we move past the chilling winters, temperatures are rising and it’s time to head out in the sun with a new set of clothes.


If you have an ecommerce store, Spring would be a splendid chance for you to help your customers enjoy this season to its fullest! Festivities and Holidays are what motivates people to work hard, as they get to spend their downtime in the embrace of their friends and loved ones. In lieu of this, we have taken note of the key events that are coming up, and we would love to share it with everyone to help you generate some Spring E-Commerce Ideas!


The main events include: Easter Sunday, Mother’s Day, Electric Daisy Carnival (EDC), Memorial Day, and Father’s Day.


Don’t let this moment go to waste! It’s time to start your engines and go full throttle to design and sell Spring Apparel that can help you capitalize on these events, and the entire season as a whole!


To help kickstart your creative juices, here are some examples of Spring Apparel: 

1. Mother's Day (5/12)

 Picture of a T Shirt with a design showing a mother cat holding a kitten

 

2. EDC Las Vegas (5/18)

 

3. Memorial Day (5/27)

 

4. Father's Day (6/16)

 

5. Spring

 

In the process of brainstorming for ideas or designing Spring Apparel, always remember that this season is about appreciating the renewal of life, so take some time to kick back and enjoy the rest of the season! If you have any queries or other interesting Spring E-Commerce ideas, do share them down below!

 

 

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13 Ecommerce Quotes from Successful Entrepreneurs

Posted by Jack How on

"Stay Hungry, Stay Foolish." -Steve Jobs

 

Running an online business is a marathon, not a sprint. Every successful entrepreneur, lawyer, doctor, or politician will tell you the same thing: there is no surefire way to achieve success. There isn’t a secret formula you could drink, or magic words (‘open sesame’) you could say to achieve greatness. You’ll need to work hard, meet the right people, and find opportunities, to become a successful e-commerce entrepreneur.

Even though it seems that nobody knows the right answers, there is no harm in gaining wisdom from those that have already made it big. We have prepared a collection of inspiring ecommerce quotes to hopefully enlighten and motivate you to become the best version of yourself (hopefully).

1. Bill Gates - Principal Founder of Microsoft

 

Bill Gates Quote

2. Paul Graham - Co-Founder of Y-Combinator

 

Paul Graham Quote

3. Richard Branson - Founder of Virgin Group

 

Richard Branson Quote

4. Tony Hsieh - CEO of Zappos

 

Tony Hsieh

5. Johnathan Mildenhall - Former CMO of Airbnb

 

Johnathan Mildenhall Quote

6. Andy Crestodina - Co-Founder of Orbit Media Studios

 

Andy Crestodina Quote

7. Steve Jobs - Co-Founder of Apple

 

Steve Jobs Quote

8. Seth Godin - Founder of Squidoo

 

Seth Godin Quote

9. Estée Lauder - Co-Founder of Estée Lauder Companies

 

Estée Lauder Quote

10. Jessica Herrin - Founder of Stella & Dot

 

Jessica Herrin Quote

11. Howard Schultz - Former CEO of Starbucks

 

Howard Schultz Quote

12. Larry Page - Co-Founder of Google

 

Larry Page Quote

13. Coco Chanel - Founder of Chanel

 

Coco Chanel Quote

 

Hope these ecommerce quotes were useful in getting you pumped! My personal favorites were Andy Crestodina's and Howard Schultz's. What about yours?

Please do share your favorite quotes in the comments below and help others become successful e-commerce entrepreneurs too!

 

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4 Effective Steps to Improve SEO for your E-Commerce Store

Posted by Jack How on

SEO E-Commerce Store

It is no surprise that Search Engine Optimization (SEO) plays a big part in a customer's journey to purchase a product. In 2018, 34.6% of customers started their search through Google! Learning how to use SEO for your E-Commerce Store might appear to be difficult, but it is actually REALLY SIMPLE

 

You don't need to have incredible tech knowledge or hire a digital marketing expert to enable your online business to rank higher in Google Search, because we will show you how.

 

This article will cover the 4 basic elements of SEO:

1. Link building

2. Content Optimization

3. Metadata

4. Mobile-friendly

 

Google will constantly update their SEO algorithms, but we are up-to-date with the current versions. Don't worry!

1. Link Building - Backlinks

Backlinks

(Backlinko)

Link Building refers to "building up" the quality and quantity of inbound links (backlinks) to help your online business rank higher in Google searches.

 

From the above study, it can be seen that link building is extremely crucial. The higher the amount of backlinks, the higher your ranking! However, you should not be spamming backlinks everywhere, as Google will take into account referencing from unique sources and the reputation of the sources.

 

Setting up backlinks require time and effort, but getting started is a simple process. If you’re not sure where to begin, you should do extensive research on other players in the same industry. Commenting your blog/website on other related pages/forums (that are reputable!) would work wonders for you. This performs best for pages that utilize the same keywords that you want to rank higher on. 



Fun Fact: Link Building for 1 page would also improve traffic to ALL OTHER PAGES on the same website!

2. Content Optimization - Content Quality and Images

Content Optimization

Finding the right keywords to use in your website/blog is the first step to improve SEO for your E-Commerce Store. The rule of thumb is to plan ahead and identify which keywords you want to rank for. With that in mind, the next step is to include these keywords in the Header, and also the first 100 words of your site!

 

Moving on to the Body, research from SEMRush has shown that the average Google first page result contains 1,890 words. This means that: Content is king. Instead of doing multiple pages/blogs on your site every week, you should do an in-depth study on a certain topic and drive out a solid and impactful page.

 

Finally, image content and quality plays an important role too. As your images are indexed by Google, they help in letting the search engine know more about your site. Images without human-readable file names (e.g. x17p31.jpg) or proper alt text (small texts that appear in case the image fails to load) would not value-add to your ranking at all, especially on Google Images!

Here is an Example of Alt Text!

Example showing a cat

Bad Alt Text
"Cat lying down" / No Alt Text
Good Alt Text
"Close-up photo of a Spotted Cat lying down on a Grey Stool, facing left"

3. MetaData - Title, Meta Desc., and Tags

Metadata

Metadata is a set of data that describes and gives information about other data. Basically, you need to summarize your content to be simple enough for Google to get a grasp of your site.

 

The important metadata are:

Title Tag - The Title of your page is as important as the title of a novel or journal; it summarizes the whole story into a few simple words. Your Title Tag will be seen in the Search Result and Browser Tab.

Meta Description - The short description shown underneath a title in Google searches. It's main use is to entice customers to click the link, so make sure you spend time to craft it out!

URL - The web address should be optimized with your keywords, and try to keep it short! After the 5th word in the URL, Google's algorithms will put less weight on the other words.

 

Here is an example from RageOn:

 

If you're using Shopify, you're in luck! Implementing SEO elements in Shopify is super easy. You can just scroll down on any product/blog page and find a useful section at the bottom for you to edit any Metadata specifically!

Shopify SEO example

4. Mobile-Friendly - Testing

Mobile-Friendly

According to Statista, 52.2% of website traffic worldwide was generated through mobile phones in 2018 (up from 50.3% in 2017)! This would mean that there are huge opportunity costs if you did not optimize your site for mobile.

 

It is also critical to make sure your ads do not cover the majority of content on a mobile screen, as they would be considered "intrusive" and be penalized in SEO (according to Google).

 

But how would I know if my site is mobile-friendly? Test it Here.

Baby Steps

As you may expect, you won't see results overnight! Everyone starts somewhere, so let these 4 basic elements guide you as baby steps, while you gradually work your way to building the best E-Commerce Store around!

 

We hope these 4 effective steps were useful in improving SEO for your E-Commerce Store. If you know any other tips that helped your online business rank higher, comment them down below!

 

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