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Promoting your E-Commerce Store with Instagram - Social Media Tips Part 2

Posted by Jack How on

Welcome back to Part 2 of Social Media Tips!

A Picture of People Using Instagram

Before we begin, please do check out our Social Media Tips Part 1 blog post if you haven't!

Instagram. We all know what it is, and almost everyone we know uses it. Earlier this year, the social media giant has announced that they have 1 billion monthly active users, shaking up the entire industry! However, the service was not complacent, and has been constantly releasing exciting updates! 

On top of previous updates, Instagram has been constantly upgrading and optimizing IGTV, focusing more attention on increasing engagement rates from Instagram Stories via chat stickers, and improving monetization through enabling ads to be placed on the explore page!

Here are some amazing reasons why you should definitely use Instagram to promote your e-commerce store:

- 1 billion people use Instagram every month

- 80% of users follow at least one brand, with 60% of those saying they’ve discovered new products/services through the platform

- 30% of Instagram users have purchased products they discovered on Instagram

- 65% of top-performing Instagram posts clearly feature products

Without further ado, here are some tips to help you promote your e-commerce store with Instagram:

    1. Find your Profile

    Experts have advised that you should consider adding searchable keywords by your name to increase the chances of potential customers finding your through the search bar (similar to SEO). The example below shows @startupvitaminscom adding "motivation" beside their name as the channel often posts motivational quotes.

    Other ways to give a complete picture to your profile is to be clear about what you will be doing with your profile through the descriptions in the bio. Adding a link to your store is an easy way of achieving that! 

    Nowadays, more and more people are turning a blind eye to corporate brands, and supporting brands that give a personal touch. Don't be afraid to express emotion and personality through emojis and informal slangs on your profile!

      2. Content

      I know you have probably read countless articles about Instagram content that they are getting repetitive and mundane. Our advice on this is simple: Consistency is Key. No matter what you do, always post regularly and find your rotation early.

      For an e-commerce store, it can posting up to 3 times a day, with 3-step rotation - Motivational Quotes, Product Shots, and Reposting User-Generated Content. This is just one example of a rotation, but all good things come in 3s right?

      Even though being consistent is important, we should also not be afraid of change and strive to be adaptable. Mix things up once every few months. Plan out a bunch of rotation variations to intrigue your fans. Go wild, but try to maintain the short-term consistency!

      It is widely known that 8 to 11 hashtags is the sweet spot for Instagram posts, but the common question is what hashtags should we use? You can easily generate the best hashtags (that match your profile and your posts) through 3rd party services like Display Purposes and All Hashtag. However, you shouldn't always use the most popular hashtags, because you will always bring in the same segment of people. As we always say, go wild. Mix it up with some less popular hashtags to extend your reach!

      3. Engagement

      Engagement is highly critical to gauge the success of a social media strategy, and it is the most common metric. A pro tip would be to always respond to and/or like comments and messages that people send. Even if the comment looks like it's spam or automated, liking it will show others that you are active!

      You should also follow like-minded brands to comment and engage with their followers, with aims of luring them over to your brand! Also, you should like and comment to other people’s posts using the same hashtags that you use.

      Another fun and cool way to increase engagement is through Giveaway campaigns! 

      We recently ran our Electric Zoo: Evolved Giveaway Campaign through Vyper.io and it was amazing! Do contact us directly if you'd like to know more about it!.

      Here are some of our learning points for Giveaway Campaigns:

      - They allow you to gain new followers and engage them

      - You can leverage on them to announce new products

      - Always aim to partner with like-minded brands or influencers (this will help you find new followers in your niche), but don’t look for someone who calls themselves an influencer, find someone who matches your niche audience

      In Summary

      Promoting your e-commerce store with Instagram has never been simpler! However, you have to put in the due diligence in creating your own social media strategies. Identifying what works and what doesn't through analytics is necessary for you to triumph over your competitors and produce the best social media for ecommerce. 

      Share in the comments below your own special Instagram Marketing tricks and stay tuned for Part 3!

      

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      Tell A Joke Day! 🤣

      Posted by Jack How on

      HAHAHAHAHAH! It's TELL A JOKE DAY! The funniest holiday is back again this year on August 16th, and we can't wait to have a great laugh and forget about our everyday worries. Tell all your friends and family your favorite joke and get them to do the same! You'll definitely spend the entire day filled with smiles and laughter! 🤣 🤣

      Before you get too excited, always remember 3 important factors when telling a joke: humor, timing, and delivery. It takes some skill to tell a joke well, but no pressure! Did you know that jokes have been a part of culture since 1900 BC? Wow.

      Let's celebrate Tell a Joke Day together with some hilarious designs from our Tell a Joke Day Collection

      USE "JOKE20" FOR 20% OFF

      1. Tank Top Tank Top

      Tank Top Tank Top

      2. Um, The Element of Confusion T-Shirt

      Um, the element of confusion T-Shirt

      3. Fight for E-Koala-Ty T-Shirt

      Fight For E-Koala-ty T-Shirt - Cute Koala Bear Equality Pun

      4. Hipster Jesus Loved You Before You were Cool T-Shirt

      Hipster Jesus Loved You Before You Were Cool T-Shirt - Funny

      5. Earth Is Like Uranus, You Should Keep It Clean T-Shirt

      Earth Is Like Uranus, You Should Keep It Clean T-Shirt - Fun

      6. Taco 'bout it, It's Nacho Problem T-Shirt

      Taco 'bout it, It's nacho problem T-Shirt

      7. I'm A Fun Guy T-Shirt

      I'm a Fun Guy T-Shirt

      8. It's All Good In My Hood T-Shirt

      All Good In My Hood T-Shirt - Grim Reaper Funny Metal

      9. Food Fight Tank Top

      Food Fight Tank Top

      10. Bar Code T-Shirt

      Bar Code T-Shirt

      11. My Mind Was Changed By A T-Shirt Slogan Said No One Ever T-Shirt

      My Mind Was Changed By A T-Shirt Slogan Said No One Ever T-Shirt - Funny Sayings

      12. Dad Joke Survivor T-Shirt

      Dad Joke Survivor T-Shirt

      13. All Systems Gogh T-Shirt

      All Systems Gogh T-Shirt - Vincent Van Go Funny Art

      14. Chick Magnet Boxers

      chick magnet boxers

      15. Clinton On The Streets, Sanders In The Sheets T-Shirt

      Clinton On The Streets Sanders In The Sheets T-Shirt

      16. Put Me Out Of My Missouri T-Shirt

      Put Me Out Of My Missouri T-Shirt | Funny Saying State Tee

      17. 9 Juan Juan In Case Of Taco Emergency T-Shirt

      9 Juan Juan In Case Of Taco Emergency T-Shirt

      18. 7 11 Was A Part Time Job T-Shirt

      7 11 Was A Part Time Job T-Shirt

      19. Aunt Becky's New Show T-Shirt

      Aunt Becky's New Show

      20. Best Graphic Designer Ever T-Shirt

      Best Graphic Designer Ever T-Shirt

      Knock knock!

      Who's there?

      Boo!

      Boo Who?

      Aww, I know it's sad that we've come to the end of the blog post but you don't have to cry hahaha! If you love jokes as much as we do, please check out our Tell A Joke Day Collection (don't forget to use "JOKE20" for 20% OFF!). Tell your favorite joke in the comments below!

       

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      International Youth Day 👦👧

      Posted by Jack How on

      We've all been a youth before! Even though we cannot the effects of time, our fond memories of our childhood days will always be precious in our hearts. International Youth Day was founded by the United Nations to give awareness to all cultural and legal issues surrounding youths.

      There is no doubt that the future leaders of the world will come from the youths today, as observed by rising trend of young entrepreneurs, athletes, and artistes. On top of that, the Forbes' 30 under 30 list is definite proof that youths are amazing!

      On August 12th, we shall celebrate this special occasion earnestly! We have specially picked out some of our best youthful designs in our International Youth Day Collection, so do check it out below!

      Use "YOUTH20" for 20% OFF

      1. Pizza Time Kids T-Shirt

      Pizza Time Kids T-Shirt

      2. The Old Skool "S" Kids T-Shirt

      The Old Skool "S" Kids T-Shirt

      3. Butterfly Greetings Kids T-Shirt

      Butterfly Greetings - Kids T-Shirt

      4. Cat Girl Kids T-Shirt

      Young Heroes: Unlimited (Limited Edition Kids Shirts)- Cat Girl

      5. Icon Kids T-Shirt

      Young Heroes: Unlimited (Limited Edition Kids Shirts)- Icon

      6. Green Lantern (John Stewart) Kids T-Shirt

      Young Heroes: Unlimited (Limited Edition Kids Shirts)- Green Lantern (John Stewart)

      7. Bumblebee Kids T-Shirt

      Young Heroes: Unlimited (Limited Edition Kids Shirts)- Bumble Bee

      8. Blue Beetle Kids T-Shirt

      Young Heroes: Unlimited (Limited Edition Kids Shirts)- Blue Beetle

      9. Spawn Kids T-Shirt

      Young Heroes: Unlimited (Limited Edition Kids Shirts)- Spawn

      10. Falcon Kids T-Shirt

      Young Heroes: Unlimited (Limited Edition Kids Shirts)- Falcon

      11. Brother Voodoo Kids T-Shirt

      Young Heroes: Unlimited (Limited Edition Kids Shirts)- Brother Voodoo

      12. Super Natural Girl Kids T-Shirt

      Young Heroes: Unlimited (Limited Edition Kids Shirts)- Super Natural Girl

      13. Bat Wing Kids T-Shirt

      Young Heroes: Unlimited (Limited Edition Kids Shirts)- Bat Wing

      14. Bat Girl (Tiffany Fox) Kids T-Shirt

      Young Heroes: Unlimited (Limited Edition Kids Shirts)- Bat Girl (Tiffany Fox)

      15. Kid Flash (Wally West) Kids T-Shirt

      Young Heroes: Unlimited (Limited Edition Kids Shirts)- Kid Flash (Wally West)

      16. Nubia Kids T-Shirt

      Young Heroes: Unlimited (Limited Edition Kids Shirts)- Nubia

      17. Rocket Kids T-Shirt

      Young Heroes: Unlimited (Limited Edition Kids Shirts)- Rocket

      18. Misty Knight Kids T-Shirt

      Young Heroes: Unlimited (Limited Edition Kids Shirts)- Misty Knight

      19. Just Ducky Kids Hoodie

      Just Ducky Kids Hoodie

      20. Basketball Zone Youth Tank Top

      Basketball Zone Youth Tank Top

      Let's all show our appreciation to youths on International Youth Day! Share in the comments below - your favorite memory of being a youth. Don't forget to use "YOUTH20" to get 20% any item from the International Youth Day Collection.

       

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      Lazy Day 😴😴😴

      Posted by Jack How on

      National Lazy Day falls on August 10th annually and it's the perfect day to laze around and sleep in like a sloth! Celebrate this lazy holiday by just doing nothing - just like the lyrics in Bruno Mars' "The Lazy Song". 

      Not much is known about this tiresome occasion as the creators were just too lazy to write about it! Even though we are all lazy people at heart, we will still work hard and dedicate this blog post to National Lazy Day!

      Check out our awesome Lazy Day Collection that's filled with tons of amazing onesie designs! Onesies are the perfect Lazy Day outfit as they're sooo comfy to laze around in.

      Use "LAZY20" for 20% OFF!

      1. Cat and Pizza Onesie

      Cat and Pizza Onesie

      2. MeowsterS Kawaii Cat Burst Onesie

      MeowsterS Kawaii Cat Burst Onesie Popsicle

      3. The Old Skool "S" Onesie

      The Old Skool "S" Onesie

      4. Mourning Star Onesie

      Mourning Star - Onesie

      5. Luminescent Jellyfish Custom Onesie

      Luminescent Jellyfish Custom Onesie

      6. Hummingbird Custom Onesie

      Hummingbird Custom Onesie

      7. Serenade to the Universe Custom Onesie

      Serenade To The Universe Custom Onesie

      8. Sea Unicorn Custom Onesie

      Sea Unicorn Custom Onesie

      9. The Mystery of Ourselves Onesie

      The Mystery of Ourselves - Onesie

      10. Celestial Synergy Onesie

      Celestial Synergy - Onesie

      11. As the Dark Turns to Day Onesie

      As The Dark Turns To Day - Onesie

      12. The Dreamcatcher Onesie

      The Dreamcatcher - Onesie

      13. Galaxy Camp Onesie

      Galaxy Camp Onesie

      14. Yellow Bolts on Blue Onesie

      Yellow Bolts on Blue Onesie

      15. Rainbow Unicorn Onesie

      Rainbow Unicorn Onesie

      16. Rainbow Pizza Onesie

      Rainbow Pizza Onesie

      17. Red Lips Blue Onesie

      Red Lips Blue Onesie

      18. Camo Pop Art Onesie

      Camo Pop Art Onesie

      19. "Glamour & Glitter" Onesie

      "Glamour & Glitter” Onesie

      20. Candy Pattern Onesie

      Candy Pattern Onesie

      *Snores* *Snores*
      Oh sorry, I must have fallen asleep from being so lazy. Hope our awesome Lazy Day Collection caught your eye, as it is one of our personal favorites! Share in the comments below your laziest day, and don't forget to use "LAZY20" for 20% off!

       

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      Area 51 Raid Gear!!

      Posted by Jack How on

      With more than 1.5M people attending the "Storm Area 51, They Can't Stop All of Us" on September 20th, it's a golden opportunity for us to make a difference in the world! Drop everything you're doing now, and save the poor aliens trapped in the base!! Don't be afraid of the mean military guards at Area 51, because we can move faster than their bullets if we Naruto Run in unison!

      We're definitely pumped to raid Area 51 with all of you guys, so LET'S RAGE TOGETHER! You can easily spot us in our iconic "Storm Area 51" T-Shirts, so feel free to say hi!

      Storm Area 51 T-Shirt

      To show our love for this amazing historic event, we have picked out the best Area 51 Raid Gear from our Aliens of Area 51 Collection. Aliens are a sensitive species, so you should definitely show them that you are there to save them! After being trapped for so long, I'm sure they would be safer when they see the familiar faces on your Area 51 Raid Gear!

      1. Space Shark Lizard Corgi Alien On Laser Dinosaur T-Shirt

      2. Alien X-Ray T-Shirt

      3. Alien Outline Swim Shorts

      4. Neon Green Alien Bikini

      5. Alien Queen Home Decor

      6. Alien Girl Crewneck Sweatshirt

      7. Alien Buddha Crewneck Sweatshirt

      8. Alien Head Black and White T-Shirt

      9. Take Out T-Shirt

      11. Take Me To Your Litter T-Shirt

      12. Trippy Alien Camo T-Shirt

      13. Alien Splatter Swim Shorts

      14. Alien Hybrid Princess T-Shirt

      15. Alien Candy Gore T-Shirt

      16. I Juan to Believe T-Shirt

      17. Aliens Built It T-Shirt

      18. Alien Zone Dad Hat

      19. Green Alien Head Mug

      20. Alien Beer Brewed on Mars T-Shirt

      Those sad aliens are counting on us!! Don your Area 51 Gear from our Aliens of Area 51 Collection and your Naruto Headbands now! We're only 2 months away so let's get ready for war!

       

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      French Fry Day

      Posted by Jack How on

      What's the best food that goes with burgers? That's right, it's french fries! America's favorite side dish has not been overlooked. On 7/13 this year, let's all celebrate the tastiest holiday: French Fry Day!

      French fries are enjoyed worldwide with a variety of condiments like Ketchup, Mayonnaise, Honey Mustard, Ranch Dressing, and many more! The french fry is a super versatile finger food that goes well with almost any sauce, and it truly deserves to receive a holiday for how amazing it is.

      A fun fact is that french fries are not from France! The delicious snack originated from Belgium in World War 1 and has stuck around in our bellies every since. Before you get hungry, check out some of our cool french fry-themed designs in the French Fry Day Collection!

      Use "FRY20" for 20% OFF

      2. Burgers and Fries - Blue Ombre Tank Top

      3. Nom Nom Nom T-Shirt

      4. Junk Food Pattern Gray T-Shirt

      5. Junk Food Pattern White T-Shirt

      6. Space Junk T-Shirt

      7. Fast Food Cat T-Shirt

      8. Burgers & Fries Socks

      9. Double Fries Crop Top

      10. French Fries T-Shirt

      11. Dolphin and Fries T-Shirt

      12. French Fries Crewneck Sweatshirt

      13. French Fry Small T-Shirt

      14. French Fry Small Black T-Shirt

      15. Junk Food Emojis Tank Top

      16. Taters Not Haters T-Shirt

      17. Fries Before, During And After Guys T-Shirt

      18. Dab On Them Taters T-Shirt

      19. Burgers & Fries Blue Ombre T-Shirt

      20. Fries Dark Blue Ombre Swim Shorts

      I bet your stomachs are rumbling now from our tasty French Fry Collection you saw above! Share with us what your favorite type of french fries in the comments below!

      Remember to use "FRY20" for 20% OFF!

       

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      Video Game Day!

      Posted by Jack How on

      It's time to re-live our childhood and diving into the world of video games again! Yes, it's Video Game Day on 7/8! Video Games have been a part of everyone's lives, whether they play it professionally or recreationally, with friends or family, and will continue to grow alongside us.

      With many bar-cades popping up around town, it goes to show that video games are timeless. That retro look and feel give us a sense of nostalgia, where we can forget about our everyday stress for that short 5-10 minutes of fun.

      Other than retro video games, the advancement of technology has greatly launched the quality of video games to stardom. With a wide range of cool features (voice/facial recognition, 4K HD displays, virtual/augmented reality, etc.), there is no doubt that video games are here to stay for now, and forever. Let's rejoice gamers!

      Check out our amazing video game outfits in our Video Game Day Collection.

      Use "GAME20" for 20% OFF

      1. Aku Aku T-Shirt

      Aku Aku T-Shirt

      2. Good Guys Finish Last T-Shirt

      Good Guys Finish Last

      3. Super Donald T-Shirt

      Super Donald T-Shirt

      4. Fire vs Ice T-Shirt

      Fire vs Ice

      5. Rainbow Heart Gamer T-Shirt

      Rainbow Heart Gamer

      6. Warrior Princess Hoodie

      Warrior Princess

      7. Fantasy Quest IX T-Shirt

      Fantasy Quest IX

      8. Cute Fantasy VII Crewneck Sweatshirt

      Cute Fantasy VII Crewneck Sweatshirt

      9. The Real Heroes T-Shirt

      the real heroes

      10. Shinobi Ninja Hoodie

      SHINOBI Ninja Hoodie by Mexifunk

      11. Gamer Bod T-Shirt

      Gamer Bod T-Shirt

      12. Gamer Love Headset Red T-Shirt

      Gamer Love Headset RED

      13. Demon Hoodie

      Demon

      14. Ken Masters Art T-Shirt

      Ken Masters Art By Picasso Dular Tribute To Street Fighter

      15. Starry Night Mashup Van Gogh Never Faced Bullet Bill T-Shirt

      Starry Night Mashup van Gogh Never Faced Bullet Bill

      16. We Are Dogs T-Shirt

      We Are Dogs T-Shirt

      17. Duck Hunt Camo T-Shirt

      Duck Hunt Camo T-Shirt

      18. Jesus Died For Your Sims Bandana

      Jesus Died For Your Sims Bandana

      19. Trigger Of Time Hoodie

      Trigger of Time

      20. Hotline Miami Tank Top

      Hotline Miami Tank Top

      It doesn't matter if you're on Team Playstation, Team XBOX, Team Nintendo, or Team CPU, we're all on Team Video Games together! So let's set our differences aside on this day and play hard from dusk till dawn!!

      Share in the comments below which was your favorite piece from our Video Game Collection!

      Do remember to us "GAME20" for 20% off!

       

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      First Day of Summer - Get your Swim Shorts and Bikinis now!

      Posted by Jack How on

      Our favorite season is here!! It's Summer Time! Summer officially starts on June 21st, and it is time to party all week~

      School's out and the weather is amazing. What better way to enjoy the hot sun than to play around on the sandy beaches with friends and love ones, or even just lounging by the pool all afternoon. No one is gonna judge, cause it's Summer Time!

      This is the reason why you have been training all year: to get your summer bod! Don't be shy to flaunt it with confidence in your Swim Shorts / Bikinis. We have handpicked a selection of our best Summer Time Outfits from the First Day of Summer Collection just for you! 

      Don't worry, you'll get used to the attention :D

      Use "SUMMER20" for 20% Off any Product

      1. Watermelon Light Blue Swim Shorts

      Watermelon Light Blue Swim Shorts

      2. Banana Bunches Swim Shorts

      Banana Bunches

      3. Siapo Samoa Swim Shorts

      siapo Samoa

      4. Tropical Birds and Foliage Swim Shorts

      Tropical Birds and Foliage

      5. Real Watermelon Swim Shorts

      Real Watermelom

      6. Nic Cage Bikini

      Nic Cage Bikini

      7. Wyld Animal 2 Bikini

      Wyld Animal 2 Bikini

      8. Pineapple Bikini

      pineapple bikini

      9. Red and Blue Patriotic Stars Bikini

      red and blue patriotic stars (all items)

      10. Watermelon Formline Bikini

      Watermelon Formline Bikini

      11. Summer Fruit Swim Shorts

      Summer Fruit Swim Shorts, Tank Top, or T-Shirt

      12. Freshest Swim Shorts

      Freshest

      13. Pink Rubber Duckie Swim Shorts

      Pink Rubber Duckie Swim Shorts

      14. Angry Cat Swim Shorts

      Angry Cat Swim Shorts

      15. Avocado Swim Shorts

      Avocado Swim Shorts - Blue Ombre

      16. “Glamour & Glitter” Bikini

      “Glamour & Glitter” Bikini

      17. Wyld Animal Bikini

      Wyld Animal Bikini

      18. NEON ZEBRA Bikini

      NEON ZEBRA

      19. Waiting Bliss Bikini

      Waiting Bliss - Bikini

      20. Floral Summer Bikini

      Floral Summer

      How amazing was that First Day of Summer Collection? Our all-over-print Summer Time Outfits are our best sellers, and I'm sure you can see why. Which piece was your favorite? Share it in the comments below!!

       

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      7 EDC Outfits you Must Wear!

      Posted by Jack How on

       

      The greatest weekend of the year is approaching us! Thousands of people travel from all corners of the world to Las Vegas every year just for this EPIC event. That's right, Electric Daisy Carnival (EDC) Las Vegas is here!!

      EDC has been here for an astounding 23 years, and the rave community is super pumped for the exciting highlights at their special 23rd anniversary! The 3-day event will be held on May 17th ~ May 19th this year at Las Vegas Motor Speedway.

      Check out their star-studded lineup here:

       

       

      Ok, stop spazzing out over EDC! The first thing you should prepare for any music festival is the outfit. Don't worry, we have it covered for you. At RageOn, we have an entire collection of psychedelic/neon clothing that is perfect for a grand music festival like EDC.

      Check out our handpicked EDC Outfits below!

      1. Wyld Animal

      Wyld Animal Tank Top

      2. Snazz

      Snazz

      3. Hamster Riding Camel With Pancakes And Milkshake



      Hamster Riding Camel With Pancakes And Milkshake

      4. Waiting Bliss

      Waiting Bliss - Bikini

      5. Patrick Star

      Patrick Star swim shorts (hi def)

      6. Free Hugs

      Free Hugs Tank Top

      7. DJ Paws

      DJ Paws T-Shirt

      Share with us any other EDC Outfits you like below in the comments! Let's Rage and Rage On!!

       

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      6 Amazing Gifts for Mother’s Day

      Posted by Jack How on

      The most important woman in our lives will always be our mothers. I know they should have all the appreciation they deserve all-year-round, but there is one special day where we should shower her with all the love we have: Mother’s Day. On 5/12 this year, 84% of Americans celebrate and give back to their Mothers with hugs, kisses, heartfelt words, and gifts.

      In fact, it has been reported that Mother’s Day is the third biggest spending holiday in America, with almost $23.1B of spending recorded. So what kind of gifts should we give? The most common purchases might be cards, flowers or a luxurious dinner, but a substantial amount came from clothing/accessories (36.9%)!

       

      Here’s where RageOn can help! With our extensive pool of over a million products/brands, we can help you with some clothing/accessories suggestions from our exclusive Mother’s Day collection. We have handpicked the best few RageOn products that are perfect for this occasion, below.

      1. Mother of Dragons

      2. My Mom Laughs in the Face of Child Labor Laws

      3. Holy Mother of Kittens

      4. The Super Natural Woman

      5. White Tiger

      6. Mother of Children


      Bonus

      I hope these products helped give inspiration for you to decide what gifts to get for Mother’s Day! However, if you’re running an ecommerce store and thinking of marketing strategies to tackle this important holiday, we have got you covered as well!

      Check out our blog here.

      If you have any other ideas about gifts for Mother’s Day or any tactics for storeowners to tackle the occasion, leave them in the comments below!

       

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      4 Tips for Efficient Drip Email Campaigns

      Posted by Jack How on

      The Concept

      Drip Email Campaigns are an automated set of emails that will be sent out at specific timings or based on actions the recipient takes. The main functions of Drip Campaigns that help your Email Marketing plans are: nurturing leads, welcoming/onboarding new users, reminding users about abandoned shopping carts or to renew their subscription, giving recommendations from data, confirming receipts or unsubscriptions, and engaging users with exciting/educational content!

      The magic of Drip Email Campaigns is that the whole process is automated, with options to personalize their names, company info, domains and more! These series of emails can be written beforehand, and be queued into any email marketing platforms out there. Some examples include MailChimp, Drip, Reply.io, etc.

      At RageOn, we have set a robust Email Marketing protocol and would love to share some tips with you for efficient Drip Email Campaigns!

      The Guide

      1. Knowing your Customers

      Identifying the Target Audience to know which type of drip to send is highly important! Some target segments to consider include user characteristics (visit frequency), length of membership (whether they're new users or longtime users), and even demographics like age, gender, location. 

      Always make sure to deploy A/B testing with a small pool of leads to prepare you for that huge campaign in the future!

      2. Setting Goals

      Objectives and Key Results (OKR) is an excellent framework to use when setting goals. A clear and result-driven aim is important in your Email Marketing planning, so you would know the success of your campaign. Some examples of goal-setting include the number of replies, the number of drips it takes to get a reply, etc. These are usually coupled with OKRs like reply rates, clickthrough rates, and open rates.

      3. Planning, Content, and Writing 

      Use consistent tones by writing each drip campaign in 1 sitting, but make sure your voice reflects that of your company's branding. You should also devote sufficient time to planning the email marketing strategy and readjust writing styles constantly when your OKRs are not hit. Quality over Quantity. 

      The length of your body is dependent on your audience (use short emails for new users, and long emails for longtime users). A cool tip is that using P.S. at the end of each email will increase conversion rates due to the recency effect!

      The most important factor is to have an obvious Call-To-Action (subscribing, scheduling a meeting, purchasing a product, etc.)

      4. Try Different Types of Subject Line Tones

      From industry experts, the best subject line tones to use are:

      Fear of Missing Out: Use words that imply time-sensitivity (“urgent”, “breaking”, “important”).
      Curiosity: Use words that make subscribers curious (asking a question (and answering it in your email) or expecting a reward (surprise gift).
      Humour: Make them laugh (include a joke, or just be quirky)!
      Greed: Offer discounts, gift cards, coupons!
      Sloth: Offer a shortcut or resources to save time (useful blogs, tips, explainer videos).
      Pain Points: Solve problems!
      Personal: Treat them like friends! Use casual speech patterns, or share something personal.
      Straightforward: Be honest about what you're trying to promote. 

      The Next Step

      Now that you've learned the basics for Email Drip Campaigns, it's time to put it into good use! But first, you need to generate a list of leads. This can be done by using Email Marketing tactics like giving discount codes on your site, doing giveaway contests, or even cold calling!

      Wishing you all the best in your adventures down the consumer funnel, and please share any tips you have in the comments below!

       

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      Become a RageOn Model!

      Posted by Jack How on

      Are you interested in becoming a RageOn Model?

      Join the #RageOnFam by following these 5 simple steps!


      1. Use the discount code “RageOnModel40” to purchase anything from our store at 40% off!

      2. Upload high quality images of yourself in our clothing on social media.

      3. Tag @RageOnOfficial, @LetsRage, and @RageOnModels.

      4. Use the hashtags #RageOnFam, #LetsRage, and #RageOnModels.

      5. You will be featured on our social media, with over 200k followers (Instagram) and 2M fans (Facebook)!

      Check out our Social Media Pages here:

      @RageOnOfficial

      @LetsRage

      @RageOnModels

       

      Email us at: support@rageon.com if you have any queries!

       

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