News — Entrepreneurship

Promoting your E-Commerce Store with Instagram - Social Media Tips Part 2

Posted by Jack How on

Welcome back to Part 2 of Social Media Tips!

A Picture of People Using Instagram

Before we begin, please do check out our Social Media Tips Part 1 blog post if you haven't!

Instagram. We all know what it is, and almost everyone we know uses it. Earlier this year, the social media giant has announced that they have 1 billion monthly active users, shaking up the entire industry! However, the service was not complacent, and has been constantly releasing exciting updates! 

On top of previous updates, Instagram has been constantly upgrading and optimizing IGTV, focusing more attention on increasing engagement rates from Instagram Stories via chat stickers, and improving monetization through enabling ads to be placed on the explore page!

Here are some amazing reasons why you should definitely use Instagram to promote your e-commerce store:

- 1 billion people use Instagram every month

- 80% of users follow at least one brand, with 60% of those saying they’ve discovered new products/services through the platform

- 30% of Instagram users have purchased products they discovered on Instagram

- 65% of top-performing Instagram posts clearly feature products

Without further ado, here are some tips to help you promote your e-commerce store with Instagram:

    1. Find your Profile

    Experts have advised that you should consider adding searchable keywords by your name to increase the chances of potential customers finding your through the search bar (similar to SEO). The example below shows @startupvitaminscom adding "motivation" beside their name as the channel often posts motivational quotes.

    Other ways to give a complete picture to your profile is to be clear about what you will be doing with your profile through the descriptions in the bio. Adding a link to your store is an easy way of achieving that! 

    Nowadays, more and more people are turning a blind eye to corporate brands, and supporting brands that give a personal touch. Don't be afraid to express emotion and personality through emojis and informal slangs on your profile!

      2. Content

      I know you have probably read countless articles about Instagram content that they are getting repetitive and mundane. Our advice on this is simple: Consistency is Key. No matter what you do, always post regularly and find your rotation early.

      For an e-commerce store, it can posting up to 3 times a day, with 3-step rotation - Motivational Quotes, Product Shots, and Reposting User-Generated Content. This is just one example of a rotation, but all good things come in 3s right?

      Even though being consistent is important, we should also not be afraid of change and strive to be adaptable. Mix things up once every few months. Plan out a bunch of rotation variations to intrigue your fans. Go wild, but try to maintain the short-term consistency!

      It is widely known that 8 to 11 hashtags is the sweet spot for Instagram posts, but the common question is what hashtags should we use? You can easily generate the best hashtags (that match your profile and your posts) through 3rd party services like Display Purposes and All Hashtag. However, you shouldn't always use the most popular hashtags, because you will always bring in the same segment of people. As we always say, go wild. Mix it up with some less popular hashtags to extend your reach!

      3. Engagement

      Engagement is highly critical to gauge the success of a social media strategy, and it is the most common metric. A pro tip would be to always respond to and/or like comments and messages that people send. Even if the comment looks like it's spam or automated, liking it will show others that you are active!

      You should also follow like-minded brands to comment and engage with their followers, with aims of luring them over to your brand! Also, you should like and comment to other people’s posts using the same hashtags that you use.

      Another fun and cool way to increase engagement is through Giveaway campaigns! 

      We recently ran our Electric Zoo: Evolved Giveaway Campaign through Vyper.io and it was amazing! Do contact us directly if you'd like to know more about it!.

      Here are some of our learning points for Giveaway Campaigns:

      - They allow you to gain new followers and engage them

      - You can leverage on them to announce new products

      - Always aim to partner with like-minded brands or influencers (this will help you find new followers in your niche), but don’t look for someone who calls themselves an influencer, find someone who matches your niche audience

      In Summary

      Promoting your e-commerce store with Instagram has never been simpler! However, you have to put in the due diligence in creating your own social media strategies. Identifying what works and what doesn't through analytics is necessary for you to triumph over your competitors and produce the best social media for ecommerce. 

      Share in the comments below your own special Instagram Marketing tricks and stay tuned for Part 3!

      

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      FEATURED ARTIST OF THE WEEK - TEAL SWAN

      Posted by Jack How on

      Today, we are proud to announce that Teal Swan has partnered with RageOn! as a verified artist. Her intricate paintings will now be showcased to the world through our amazing all-over-print products!

      Teal Swan is a revolutionary for personal transformation and is one of the Most Spiritually Influential Living People in the world. As a renowned author, speaker and social media star, she travels the world teaching self-development and teaching people how to transform their emotional, mental, physical and spiritual pain. She is known most for her free transformational work on her YouTube channel, with a new video that comes out every Saturday.

      In addition to this work, Teal is also an energetic artist. Because of the extrasensory abilities that she came into this life with, Teal is able to perceive the energetic, vibrational reality that makes up the physical world you see before you. She paints the energetic frequencies she sees, called Frequency Paintings, that represent the energetic, vibrational frequency of the specific subject matter. For example, she can paint what Gratitude actually looks like on an energetic level!

      To understand more about how this form of artwork functions, it is important to understand the meaning of the word "vibration". Everything in the universe is made of energy that vibrates, and everything that vibrates imparts or impacts information. The amplitude and frequency of energy are what determines how (in what form) that energy will express itself. We call this a "vibration".

      Normally, the only information that has expressed itself at or slower than the speed of light is received by our physical senses in our three-dimensional reality. However, Teal is able to perceive information beyond the normal physical senses and create paintings that mimic the vibrational rather than physical (manifested) level of a subject. By focusing on these paintings and having them in your living space, they will cause your energy to "entrain" with and "resonate" at the same frequency and amplitude of the vibration that they are created to convey. And in turn, aid you to amplify and manifest the presence of the subject matter in your life.

      Spending time with these frequency paintings is just like spending time around crystals or sacred geometry symbols. There are currently over 170 Frequency Paintings available so far, which you can find in her shop made into products, with more always on the way!

      Teal Swan RageOn! Products

      Check out her stores and social accounts below!

      Teal Swan RageOn Store: https://www.rageon.com/a/users/tealswanshop

      Teal Swan Online Store: https://tealswan.com/

      Teal Swan Instagram: https://instagram.com/tealswanofficial  

      Teal Swan Facebook: https://www.facebook.com/tealswanofficial

      Teal Swan YouTube: https://www.youtube.com/channel/UC1KIUp4PNCyIwCPTq1hYzWQ

       

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      4 Tips for Efficient Drip Email Campaigns

      Posted by Jack How on

      The Concept

      Drip Email Campaigns are an automated set of emails that will be sent out at specific timings or based on actions the recipient takes. The main functions of Drip Campaigns that help your Email Marketing plans are: nurturing leads, welcoming/onboarding new users, reminding users about abandoned shopping carts or to renew their subscription, giving recommendations from data, confirming receipts or unsubscriptions, and engaging users with exciting/educational content!

      The magic of Drip Email Campaigns is that the whole process is automated, with options to personalize their names, company info, domains and more! These series of emails can be written beforehand, and be queued into any email marketing platforms out there. Some examples include MailChimp, Drip, Reply.io, etc.

      At RageOn, we have set a robust Email Marketing protocol and would love to share some tips with you for efficient Drip Email Campaigns!

      The Guide

      1. Knowing your Customers

      Identifying the Target Audience to know which type of drip to send is highly important! Some target segments to consider include user characteristics (visit frequency), length of membership (whether they're new users or longtime users), and even demographics like age, gender, location. 

      Always make sure to deploy A/B testing with a small pool of leads to prepare you for that huge campaign in the future!

      2. Setting Goals

      Objectives and Key Results (OKR) is an excellent framework to use when setting goals. A clear and result-driven aim is important in your Email Marketing planning, so you would know the success of your campaign. Some examples of goal-setting include the number of replies, the number of drips it takes to get a reply, etc. These are usually coupled with OKRs like reply rates, clickthrough rates, and open rates.

      3. Planning, Content, and Writing 

      Use consistent tones by writing each drip campaign in 1 sitting, but make sure your voice reflects that of your company's branding. You should also devote sufficient time to planning the email marketing strategy and readjust writing styles constantly when your OKRs are not hit. Quality over Quantity. 

      The length of your body is dependent on your audience (use short emails for new users, and long emails for longtime users). A cool tip is that using P.S. at the end of each email will increase conversion rates due to the recency effect!

      The most important factor is to have an obvious Call-To-Action (subscribing, scheduling a meeting, purchasing a product, etc.)

      4. Try Different Types of Subject Line Tones

      From industry experts, the best subject line tones to use are:

      Fear of Missing Out: Use words that imply time-sensitivity (“urgent”, “breaking”, “important”).
      Curiosity: Use words that make subscribers curious (asking a question (and answering it in your email) or expecting a reward (surprise gift).
      Humour: Make them laugh (include a joke, or just be quirky)!
      Greed: Offer discounts, gift cards, coupons!
      Sloth: Offer a shortcut or resources to save time (useful blogs, tips, explainer videos).
      Pain Points: Solve problems!
      Personal: Treat them like friends! Use casual speech patterns, or share something personal.
      Straightforward: Be honest about what you're trying to promote. 

      The Next Step

      Now that you've learned the basics for Email Drip Campaigns, it's time to put it into good use! But first, you need to generate a list of leads. This can be done by using Email Marketing tactics like giving discount codes on your site, doing giveaway contests, or even cold calling!

      Wishing you all the best in your adventures down the consumer funnel, and please share any tips you have in the comments below!

       

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      OVERNIGHT SUCCESS!! - Learn how Brian made an $18,000 Sale in 1 day! Life Changing!

      Posted by Jack How on

      Meet Brian

      Brian, the owner of RageOn store GotSum, was a physical laborer for most of his career. As you can imagine, it was an extremely difficult job, both physically and financially. After working for years as a laborer, unfortunately, Brian lost his job due to the company closing down.

      At age 50, it was one of the lowest points in his life, his rock-bottom moment. Desperate to make ends meet, he decided to pursue entrepreneurship. However, Brian was like a fish out of water. He had no expertise or knowledge on how to actually run a business, especially online.

      After spending days browsing online for solutions he actually found RageOn! listed in a book that he was reading about print on demand, a light bulb went off in his head! Due to our excellent supply chain management, on-demand printing services, and instant distribution, Brian felt like he was in heaven. He did not have to worry about inventory, or printing, or even shipping. Skeptical at first, he signed up for the free plan. You can check out his amazing store here: GotSum.

      "RageOn's platform is SUPER easy and basic to use for a new guy just starting out." -Brian

      Without any knowledge on how to stay competitive in our marketplace (SEO, likes, superlikes, comments, etc.), Brian began burning through his savings as he became more and more focused in creating designs to upload on RageOn! He even put in the hours to learn about different product types and basic graphic design. As of today, he has made a total of 1,157 products!

      After a year of ups and downs, Brian was on the verge of giving up. His savings were depleting and needed a miracle to save him. All he wanted was to survive.

      The Miracle

      On April 4th, Brian received a notification from RageOn!

      "You've just made a sale of $18,000!"

      He was delirious. Was this even real? He immediately contacted our customer service team to report it as an error, refusing to believe that it was actually possible.

      He had never been so happy to be wrong before.

      Brian received a phone call from our Customer Support Manager letting him know that the sale was indeed real and to congratulate him on his success!

      IT WAS REALLY HAPPENING. He was in tears. Just 5 minutes before this moment, he was wondering if all these efforts were paying off and where the money would come from next. Brian made $18,000 in sales from a single product, a pair of socks.

      The Product

       

      "Big Orange Frog, Green" was Brian's favorite design! And I guess it was the buyer's favorite design too. An astounding 1800 pair of socks were ordered for a large-scale event!

      Brian's perseverance finally paid off, and he was super grateful to RageOn. He began spreading the word to all his friends and family, about how wonderful our platform was. Money was not the only thing Brian gained out of this. He gained something even more important: a new attitude, and the drive to succeed.

      Since the sale, Brian has been inspired to create more products, and branch out in his creativity! He has become more and more confident in his designs and can even use some of his profits as marketing expenses for the future.

      He is super happy about the commissions he made on this sale as he now knows that money is there for him when he will need it! He has become a long-term fan of RageOn, as we strive to empower creators of the world.

      You can have the same success that Brian did! Sign up for an account today.

       

      P.S. Brian would have made up to 5X more profits if he signed up for the Business/Enterprise plans. Learn more about their different features and margins here!

       

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      Promoting your E-Commerce Store with Instagram - Social Media Tips

      Posted by Jack How on

      This year is a BIG one for Instagram, with their latest milestone of having more than 1 billion active users monthly. Other known achievements include the launch of IGTV, Shoppable Stickers for Instagram Stories, and the announcement of IG Shopping. Every update by Instagram has significantly disrupted the market, and it has been considered to be the most important social media for ecommerce. 
      Here’s some tips to help you promote your e-commerce store with Instagram:

      1. Instagram is not just a social media platform; it is your second home page

      Many e-commerce shops tend to just treat their social media platforms as another platform for revenue, or to match their competitors. However, social media for ecommerce should display much more than that. Similar to the homepage of their website, it should instantly tell users about the business: branding, mission, what they actually do. 
      The page should be flooded with content that gives users a big picture, but it should also display a sense of connection with the audience. Instagram is a social media platform, and interaction with the users is absolutely needed. You can show appreciation by uploading user-generated content (UGC) through re-posting or re-storying. For example, fans of RageOn can feel part of the family through the #RageOnFam hashtag, which would give them a chance to be featured on our Instagram!

      2. Instagram Stories - Highlights and Call-to-Actions

      Instagram Stories have officially dominated the social media industry, with twice as many daily users as their closest competitor, SnapChat. These stories are viewed more often as compared to Instagram Posts. Widely regarded to have the highest click-through rate, it is important to include call-to-actions that link to your e-commerce store with Instagram. There are also free GIFs and design tools for to add in that "Swipe Up" in your stories. Unfortunately, this feature is only available for verified accounts or, if you have more than 10,000 followers.

      Lasting for only 24 hours, another neat trick is to plan out stories with a theme or a series, to store them in your story highlights! (See below)

      Story highlights last forever! This feature allows your followers to rewatch their favorite stories, or those that they missed out on. Make sure you remember to play around with the wide range of fun tools Instagram has for their stories (Boomerang, GIFs, Face Filters, Polls, Sliders, etc.)!

      3. Instagram Shop - Setting up and Stickers

      All Instagram business account owners can set up Instagram Shop easily by following this guide. They can tag up to 5 products per post, or 20 per carousel. You can also edit product details and prices! Followers that love your products will be taken directly to your shop once they click the tag, which would generate more revenue for you! An important factor to take note is to set up a comprehensive product catalog through Facebook Business Manager or Shopify

      Riding on the wave of this cool feature, Instagram has also replicated it on Stories. Yes, you can now tag products in your stories!

      In Summary

       

      Promoting your e-commerce store with Instagram has never been simpler! However, you have to put in the due diligence in creating your own social media strategies. Identifying what works and what doesn't through analytics is necessary for you to triumph over your competitors and produce the best social media for ecommerce. 

       

      Comment about your Instagram experience below! 

       

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      4 FREE Tools to Create Designs for Products

      Posted by Jack How on

      Cover Picture showing Tools to Create Designs
      RageOn! is the world's largest all-over-print store filled with a variety of beautiful designs and artwork, especially from our verified brands. These artists and brands have been honing their graphic design skills for a very long time, and often use premium software to create designs for products. But if you do not have much design mileage under your belt, you do not have to worry! Today, we have prepared a list of FREE tools to create designs that will amaze you. These tools have a wide range of templates that can help you produce amazing designs for your products, with no previous experience needed!

      1. Canva

       

      Picture of Canva
      Canva is highly regarded as a user-friendly graphic design tool website. It syncs well with almost every Platform (Facebook, Youtube, Instagram, Dropbox, etc.), has over 8,000 free templates, and over 20,000 stock images in its collection. It also provides a Text Generator with over 100 different fonts, and a wide range of Stickers/Icons. If you're unclear on how to use Canva, they also cater excellent Tutorials through their 'Design School'!

      2. Pablo by Buffer

      Picture of Pablo by Buffer

       

      Created by Buffer, the Social Media Management Software, Pablo by Buffer is a graphic design tool that specializes in creating engaging images for Social Media purposes. However, you can use it to 'kill 2 birds with 1 stone', by creating a design that is optimized to print on products, as well as post on social media. Similar to Canva, Pablo has over 600k images/templates to pick from, and a Text Generator.

      3. Typorama (App for iOS)

       

      Picture of Typorama

       

      Typorama makes it easy to design products whenever and wherever. This iOS App offers a variety of complex design layouts and over 40 different typographic styles used by world-famous designers. It also provides fancy photo filters and overlays for you to easily edit your backgrounds with a professional flair. Exclusive to Typorama, there are 3D text distortion and color gradient tools installed in the app to help make your imagination become a reality.

      4. RageOn!

       

       

      RageOn! has its own custom builder, available online and on iOS! If you're looking to create simple designs, or even just upload a favorite photo of your loved ones, then the RageOn! builder is perfect for you. It gives you the unique experience of envisioning your designs on the products themselves. RageOn! also offers a wide range of product templates (T Shirt, Tank Tops, Hoodies, Sweatshirts, Swim Shorts, etc.), a text generator, and hundreds of digital stickers!

      In Summary 

       

      Before you dive into these awesome tools, always remember to optimize your designs for products. At RageOn!, we want to empower the creators of the world! You can now turn your designing hobby into passive income by selling on our Platform.

       

      What are you waiting for? Create a Store on RageOn! today.

       

      Know any other FREE tools to create designs? Share them down below to help everyone have the best designs for their products!

       

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      Spring E-Commerce Ideas (Examples Included!)

      Posted by Jack How on

      Spring Ecommerce Ideas

       

      Springtime is here! And along with it comes many different opportunities, emotions and even allergies (ugh..)! This season represents promise, birth, and renewal, as we face fragrant blossoms, new romances, and sweet sensation of the calm serenity. As we move past the chilling winters, temperatures are rising and it’s time to head out in the sun with a new set of clothes.


      If you have an ecommerce store, Spring would be a splendid chance for you to help your customers enjoy this season to its fullest! Festivities and Holidays are what motivates people to work hard, as they get to spend their downtime in the embrace of their friends and loved ones. In lieu of this, we have taken note of the key events that are coming up, and we would love to share it with everyone to help you generate some Spring E-Commerce Ideas!


      The main events include: Easter Sunday, Mother’s Day, Electric Daisy Carnival (EDC), Memorial Day, and Father’s Day.


      Don’t let this moment go to waste! It’s time to start your engines and go full throttle to design and sell Spring Apparel that can help you capitalize on these events, and the entire season as a whole!


      To help kickstart your creative juices, here are some examples of Spring Apparel: 

      1. Mother's Day (5/12)

       Picture of a T Shirt with a design showing a mother cat holding a kitten

       

      2. EDC Las Vegas (5/18)

       

      3. Memorial Day (5/27)

       

      4. Father's Day (6/16)

       

      5. Spring

       

      In the process of brainstorming for ideas or designing Spring Apparel, always remember that this season is about appreciating the renewal of life, so take some time to kick back and enjoy the rest of the season! If you have any queries or other interesting Spring E-Commerce ideas, do share them down below!

       

       

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      13 Ecommerce Quotes from Successful Entrepreneurs

      Posted by Jack How on

      "Stay Hungry, Stay Foolish." -Steve Jobs

       

      Running an online business is a marathon, not a sprint. Every successful entrepreneur, lawyer, doctor, or politician will tell you the same thing: there is no surefire way to achieve success. There isn’t a secret formula you could drink, or magic words (‘open sesame’) you could say to achieve greatness. You’ll need to work hard, meet the right people, and find opportunities, to become a successful e-commerce entrepreneur.

      Even though it seems that nobody knows the right answers, there is no harm in gaining wisdom from those that have already made it big. We have prepared a collection of inspiring ecommerce quotes to hopefully enlighten and motivate you to become the best version of yourself (hopefully).

      1. Bill Gates - Principal Founder of Microsoft

       

      Bill Gates Quote

      2. Paul Graham - Co-Founder of Y-Combinator

       

      Paul Graham Quote

      3. Richard Branson - Founder of Virgin Group

       

      Richard Branson Quote

      4. Tony Hsieh - CEO of Zappos

       

      Tony Hsieh

      5. Johnathan Mildenhall - Former CMO of Airbnb

       

      Johnathan Mildenhall Quote

      6. Andy Crestodina - Co-Founder of Orbit Media Studios

       

      Andy Crestodina Quote

      7. Steve Jobs - Co-Founder of Apple

       

      Steve Jobs Quote

      8. Seth Godin - Founder of Squidoo

       

      Seth Godin Quote

      9. Estée Lauder - Co-Founder of Estée Lauder Companies

       

      Estée Lauder Quote

      10. Jessica Herrin - Founder of Stella & Dot

       

      Jessica Herrin Quote

      11. Howard Schultz - Former CEO of Starbucks

       

      Howard Schultz Quote

      12. Larry Page - Co-Founder of Google

       

      Larry Page Quote

      13. Coco Chanel - Founder of Chanel

       

      Coco Chanel Quote

       

      Hope these ecommerce quotes were useful in getting you pumped! My personal favorites were Andy Crestodina's and Howard Schultz's. What about yours?

      Please do share your favorite quotes in the comments below and help others become successful e-commerce entrepreneurs too!

       

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      4 Effective Steps to Improve SEO for your E-Commerce Store

      Posted by Jack How on

      SEO E-Commerce Store

      It is no surprise that Search Engine Optimization (SEO) plays a big part in a customer's journey to purchase a product. In 2018, 34.6% of customers started their search through Google! Learning how to use SEO for your E-Commerce Store might appear to be difficult, but it is actually REALLY SIMPLE

       

      You don't need to have incredible tech knowledge or hire a digital marketing expert to enable your online business to rank higher in Google Search, because we will show you how.

       

      This article will cover the 4 basic elements of SEO:

      1. Link building

      2. Content Optimization

      3. Metadata

      4. Mobile-friendly

       

      Google will constantly update their SEO algorithms, but we are up-to-date with the current versions. Don't worry!

      1. Link Building - Backlinks

      Backlinks

      (Backlinko)

      Link Building refers to "building up" the quality and quantity of inbound links (backlinks) to help your online business rank higher in Google searches.

       

      From the above study, it can be seen that link building is extremely crucial. The higher the amount of backlinks, the higher your ranking! However, you should not be spamming backlinks everywhere, as Google will take into account referencing from unique sources and the reputation of the sources.

       

      Setting up backlinks require time and effort, but getting started is a simple process. If you’re not sure where to begin, you should do extensive research on other players in the same industry. Commenting your blog/website on other related pages/forums (that are reputable!) would work wonders for you. This performs best for pages that utilize the same keywords that you want to rank higher on. 



      Fun Fact: Link Building for 1 page would also improve traffic to ALL OTHER PAGES on the same website!

      2. Content Optimization - Content Quality and Images

      Content Optimization

      Finding the right keywords to use in your website/blog is the first step to improve SEO for your E-Commerce Store. The rule of thumb is to plan ahead and identify which keywords you want to rank for. With that in mind, the next step is to include these keywords in the Header, and also the first 100 words of your site!

       

      Moving on to the Body, research from SEMRush has shown that the average Google first page result contains 1,890 words. This means that: Content is king. Instead of doing multiple pages/blogs on your site every week, you should do an in-depth study on a certain topic and drive out a solid and impactful page.

       

      Finally, image content and quality plays an important role too. As your images are indexed by Google, they help in letting the search engine know more about your site. Images without human-readable file names (e.g. x17p31.jpg) or proper alt text (small texts that appear in case the image fails to load) would not value-add to your ranking at all, especially on Google Images!

      Here is an Example of Alt Text!

      Example showing a cat

      Bad Alt Text
      "Cat lying down" / No Alt Text
      Good Alt Text
      "Close-up photo of a Spotted Cat lying down on a Grey Stool, facing left"

      3. MetaData - Title, Meta Desc., and Tags

      Metadata

      Metadata is a set of data that describes and gives information about other data. Basically, you need to summarize your content to be simple enough for Google to get a grasp of your site.

       

      The important metadata are:

      Title Tag - The Title of your page is as important as the title of a novel or journal; it summarizes the whole story into a few simple words. Your Title Tag will be seen in the Search Result and Browser Tab.

      Meta Description - The short description shown underneath a title in Google searches. It's main use is to entice customers to click the link, so make sure you spend time to craft it out!

      URL - The web address should be optimized with your keywords, and try to keep it short! After the 5th word in the URL, Google's algorithms will put less weight on the other words.

       

      Here is an example from RageOn:

       

      If you're using Shopify, you're in luck! Implementing SEO elements in Shopify is super easy. You can just scroll down on any product/blog page and find a useful section at the bottom for you to edit any Metadata specifically!

      Shopify SEO example

      4. Mobile-Friendly - Testing

      Mobile-Friendly

      According to Statista, 52.2% of website traffic worldwide was generated through mobile phones in 2018 (up from 50.3% in 2017)! This would mean that there are huge opportunity costs if you did not optimize your site for mobile.

       

      It is also critical to make sure your ads do not cover the majority of content on a mobile screen, as they would be considered "intrusive" and be penalized in SEO (according to Google).

       

      But how would I know if my site is mobile-friendly? Test it Here.

      Baby Steps

      As you may expect, you won't see results overnight! Everyone starts somewhere, so let these 4 basic elements guide you as baby steps, while you gradually work your way to building the best E-Commerce Store around!

       

      We hope these 4 effective steps were useful in improving SEO for your E-Commerce Store. If you know any other tips that helped your online business rank higher, comment them down below!

       

      Sharing is Caring!

       

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      4 Ways to Build an Eco-Friendly E-Commerce Store

      Posted by Jack How on

      Running your own E-Commerce Store can be a thrilling yet arduous experience. The joys of being your own boss, having flexible working hours and working remotely may seem amazing (at first!), but you’ll soon realize that being an entrepreneur means that you never stop working…

       

      How to Build an E-Commerce Store

       

      If you’re operational in the apparel industry, the various challenges (designing, marketing, etc.) may seem daunting, but the sense of fulfilment you gain from happy customers wearing your clothes (in style) is priceless! But is the ‘numbers game’ all there is to it?

      The short answer: No.

       

      Triple Bottom Line (TBL) Framework


      In the current age, environmental issues are becoming more and more noticeable. Businesses worldwide have begun to adopt the ‘Triple Bottom Line’ Framework, which means that there should be a perfect balance between People, Profits, and Planet (see above!). Some famous examples include: DHL, Patagonia, Kering (and Gucci), and many more!

      But what do the customers think?

       

      Survey of Customers that prefer Brands that are known for being Green

      Survey of Customer Preference for Green Companies

      Survey Results


      Evidently, there is a growing trend of preference for Green Companies (look above!), and your E-Commerce Store should work towards fulfilling these needs!

       

      If you are selling apparel, here’s a fun fact for you:


      We generate 15M Tons of Textile Waste in the US yearly.


      Are you convinced now? 

      4 Ways to Build an Eco-Friendly E-Commerce Store

      1. Overproduction and Inventory

      Overproduction is the main factor that led to 15M tons of Textile Waste in USA yearly. Demand forecasting is a complex procedure, and retailers are still unable to accurately forecast how much inventory should they hold. This results in overproduction of stock, and excess inventory.

      In E-Commerce, this Waste can be decreased through investing in intricate demand forecasting technologies, but they are simply too costly for small businesses. An easier way is to apply on-demand processes into your supply chain (only producing once a customer orders)!

       

      On-Demand

       

      At RageOn, we take pride in our on-demand printing services! We have pioneered the art of made-to-order printing, and you can find out more about us here.

      2. Over-processing

      Over-processing is similar to “using a sledgehammer to crack a nut”. The use of quality equipment or tools in your supply chain usually comes with a huge cost, and should be put to proper use.

      In E-Commerce, this Waste can be reduced by forming long-lasting relationships with suppliers/manufacturers and understanding their workflow and processes. Time and effort must be spent to properly assess and identify any red flags.

       

       

      For example, RageOn has put in place proper measures to ensure that over-processing does not occur. We have leveraged on Economies of Scope as our printing suppliers are equipped with the appropriate printing technologies.

      3. Transportation and Waiting

      Transportation is a usual suspect for being the bottleneck in lead time, resulting is unneeded waiting. The longer a product is in transit, the higher the chance of it being damaged, which would be detrimental to a company. The time spent waiting for the products to be transported also adds no value to anyone. Transportation is not environmentally-friendly too.

      In E-Commerce, there is excessive amounts of waiting for transportation from manufacturers to suppliers, retailers, and finally the customers. A simple solution would be to reduce transportation times, or to invest in drop-shipping models. Sounds easy right?

       

      Drop Shipping

      At RageOn, we have you covered for both! Any store on RageOn or RageOn Connect will automatically be involved in our drop-shipping operations, decreasing any form of waste. Also, RageOn will soon be launching our revolutionary 1-Day Shipping option for any store owner on our platform! Your customers can now receive your products within a day!

      4. Defects

      Defects are mainly due to negligence in ensuring product quality, and can often lead to repairing/scraping.

      In E-Commerce, this Waste can be minimized through having a proper Reverse Logistics system set up, to reuse or recycle the defects. One such example can be to donate any defects to the less fortunate. 

      RageOn Donates to Homeless

      RageOn Donates to Homeless

      If you have a store at RageOn, you don’t have to worry! We donate our defects, exchanges, and returns to the homeless, as we believe in giving back to the community. Also, our products last forever - no cracks, no peels, no fade.

      RageOn is Sustainable! 

      At RageOn, we have thoroughly studied these 4 practices as we want to play a part in saving the world!

      To summarize, we:

      1. Implemented on-demand printing, having no inventory or overproduction

      2. Partnered with professional and reliable manufacturers to prevent over-processing

      3. Enabled 1-Day Shipping, reducing transportation and waiting time

      4. Create products that last forever - no cracks, no peels, no fades

      5. Donate our defects, exchanges, and returns to the homeless.

       

      On top of that, RageOn is a paperless company!


      Open your store at RageOn! today, and you can build an Eco-Friendly E-Commerce Store too.

       

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