News — Entrepreneurship
Posted by Jack How on
Drip Email Campaigns are an automated set of emails that will be sent out at specific timings or based on actions the recipient takes. The main functions of Drip Campaigns that help your Email Marketing plans are: nurturing leads, welcoming/onboarding new users, reminding users about abandoned shopping carts or to renew their subscription, giving recommendations from data, confirming receipts or unsubscriptions, and engaging users with exciting/educational content!
The magic of Drip Email Campaigns is that the whole process is automated, with options to personalize their names, company info, domains and more! These series of emails can be written beforehand, and be queued into any email marketing platforms out there. Some examples include MailChimp, Drip, Reply.io, etc.
At RageOn, we have set a robust Email Marketing protocol and would love to share some tips with you for efficient Drip Email Campaigns!
1. Knowing your Customers
Identifying the Target Audience to know which type of drip to send is highly important! Some target segments to consider include user characteristics (visit frequency), length of membership (whether they're new users or longtime users), and even demographics like age, gender, location.
Always make sure to deploy A/B testing with a small pool of leads to prepare you for that huge campaign in the future!
2. Setting Goals
Objectives and Key Results (OKR) is an excellent framework to use when setting goals. A clear and result-driven aim is important in your Email Marketing planning, so you would know the success of your campaign. Some examples of goal-setting include the number of replies, the number of drips it takes to get a reply, etc. These are usually coupled with OKRs like reply rates, clickthrough rates, and open rates.
3. Planning, Content, and Writing
Use consistent tones by writing each drip campaign in 1 sitting, but make sure your voice reflects that of your company's branding. You should also devote sufficient time to planning the email marketing strategy and readjust writing styles constantly when your OKRs are not hit. Quality over Quantity.
The length of your body is dependent on your audience (use short emails for new users, and long emails for longtime users). A cool tip is that using P.S. at the end of each email will increase conversion rates due to the recency effect!
The most important factor is to have an obvious Call-To-Action (subscribing, scheduling a meeting, purchasing a product, etc.)
4. Try Different Types of Subject Line Tones
From industry experts, the best subject line tones to use are:
Fear of Missing Out: Use words that imply time-sensitivity (“urgent”, “breaking”, “important”).
Curiosity: Use words that make subscribers curious (asking a question (and answering it in your email) or expecting a reward (surprise gift).
Humour: Make them laugh (include a joke, or just be quirky)!
Greed: Offer discounts, gift cards, coupons!
Sloth: Offer a shortcut or resources to save time (useful blogs, tips, explainer videos).
Pain Points: Solve problems!
Personal: Treat them like friends! Use casual speech patterns, or share something personal.
Straightforward: Be honest about what you're trying to promote.
The Next Step
Now that you've learned the basics for Email Drip Campaigns, it's time to put it into good use! But first, you need to generate a list of leads. This can be done by using Email Marketing tactics like giving discount codes on your site, doing giveaway contests, or even cold calling!
Wishing you all the best in your adventures down the consumer funnel, and please share any tips you have in the comments below!
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- Tags: Digital, Drip, E-Commerce, Email, Entrepreneurship, Help, Let's Rage, marketing, Rage On
Posted by Jack How on
Brian, the owner of RageOn store GotSum, was a physical laborer for most of his career. As you can imagine, it was an extremely difficult job, both physically and financially. After working for years as a laborer, unfortunately, Brian lost his job due to the company closing down.
At age 50, it was one of the lowest points in his life, his rock-bottom moment. Desperate to make ends meet, he decided to pursue entrepreneurship. However, Brian was like a fish out of water. He had no expertise or knowledge on how to actually run a business, especially online.
After spending days browsing online for solutions he actually found RageOn! listed in a book that he was reading about print on demand, a light bulb went off in his head! Due to our excellent supply chain management, on-demand printing services, and instant distribution, Brian felt like he was in heaven. He did not have to worry about inventory, or printing, or even shipping. Skeptical at first, he signed up for the free plan. You can check out his amazing store here: GotSum.
"RageOn's platform is SUPER easy and basic to use for a new guy just starting out." -Brian
Without any knowledge on how to stay competitive in our marketplace (SEO, likes, superlikes, comments, etc.), Brian began burning through his savings as he became more and more focused in creating designs to upload on RageOn! He even put in the hours to learn about different product types and basic graphic design. As of today, he has made a total of 1,157 products!
After a year of ups and downs, Brian was on the verge of giving up. His savings were depleting and needed a miracle to save him. All he wanted was to survive.
On April 4th, Brian received a notification from RageOn!
"You've just made a sale of $18,000!"
He was delirious. Was this even real? He immediately contacted our customer service team to report it as an error, refusing to believe that it was actually possible.
He had never been so happy to be wrong before.
Brian received a phone call from our Customer Support Manager letting him know that the sale was indeed real and to congratulate him on his success!
IT WAS REALLY HAPPENING. He was in tears. Just 5 minutes before this moment, he was wondering if all these efforts were paying off and where the money would come from next. Brian made $18,000 in sales from a single product, a pair of socks.
"Big Orange Frog, Green" was Brian's favorite design! And I guess it was the buyer's favorite design too. An astounding 1800 pair of socks were ordered for a large-scale event!
Brian's perseverance finally paid off, and he was super grateful to RageOn. He began spreading the word to all his friends and family, about how wonderful our platform was. Money was not the only thing Brian gained out of this. He gained something even more important: a new attitude, and the drive to succeed.
Since the sale, Brian has been inspired to create more products, and branch out in his creativity! He has become more and more confident in his designs and can even use some of his profits as marketing expenses for the future.
He is super happy about the commissions he made on this sale as he now knows that money is there for him when he will need it! He has become a long-term fan of RageOn, as we strive to empower creators of the world.
You can have the same success that Brian did! Sign up for an account today.
P.S. Brian would have made up to 5X more profits if he signed up for the Business/Enterprise plans. Learn more about their different features and margins here!
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- Tags: All Over Print, Apparel, E-Commerce, Entrepreneurship, job, Let's Rage, marketing, Online Business, Overnight, Rage On, Sales, Store, Success
Posted by Jack How on
1. Instagram is not just a social media platform; it is your second home page
2. Instagram Stories - Highlights and Call-to-Actions
Instagram Stories have officially dominated the social media industry, with twice as many daily users as their closest competitor, SnapChat. These stories are viewed more often as compared to Instagram Posts. Widely regarded to have the highest click-through rate, it is important to include call-to-actions that link to your e-commerce store with Instagram. There are also free GIFs and design tools for to add in that "Swipe Up" in your stories. Unfortunately, this feature is only available for verified accounts or, if you have more than 10,000 followers.
Lasting for only 24 hours, another neat trick is to plan out stories with a theme or a series, to store them in your story highlights! (See below)
Story highlights last forever! This feature allows your followers to rewatch their favorite stories, or those that they missed out on. Make sure you remember to play around with the wide range of fun tools Instagram has for their stories (Boomerang, GIFs, Face Filters, Polls, Sliders, etc.)!
3. Instagram Shop - Setting up and Stickers
All Instagram business account owners can set up Instagram Shop easily by following this guide. They can tag up to 5 products per post, or 20 per carousel. You can also edit product details and prices! Followers that love your products will be taken directly to your shop once they click the tag, which would generate more revenue for you! An important factor to take note is to set up a comprehensive product catalog through Facebook Business Manager or Shopify.
Riding on the wave of this cool feature, Instagram has also replicated it on Stories. Yes, you can now tag products in your stories!
Promoting your e-commerce store with Instagram has never been simpler! However, you have to put in the due diligence in creating your own social media strategies. Identifying what works and what doesn't through analytics is necessary for you to triumph over your competitors and produce the best social media for ecommerce.
Comment about your Instagram experience below!
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- Tags: Digital, E-Commerce, Entrepreneurship, Help, Instagram, Let's Rage, marketing, Online Business, Promotion, Rage On, Shopping, Social Media, Store
Posted by Jack How on
2. Pablo by Buffer
Created by Buffer, the Social Media Management Software, Pablo by Buffer is a graphic design tool that specializes in creating engaging images for Social Media purposes. However, you can use it to 'kill 2 birds with 1 stone', by creating a design that is optimized to print on products, as well as post on social media. Similar to Canva, Pablo has over 600k images/templates to pick from, and a Text Generator.
3. Typorama (App for iOS)
Typorama makes it easy to design products whenever and wherever. This iOS App offers a variety of complex design layouts and over 40 different typographic styles used by world-famous designers. It also provides fancy photo filters and overlays for you to easily edit your backgrounds with a professional flair. Exclusive to Typorama, there are 3D text distortion and color gradient tools installed in the app to help make your imagination become a reality.
RageOn! has its own custom builder, available online and on iOS! If you're looking to create simple designs, or even just upload a favorite photo of your loved ones, then the RageOn! builder is perfect for you. It gives you the unique experience of envisioning your designs on the products themselves. RageOn! also offers a wide range of product templates (T Shirt, Tank Tops, Hoodies, Sweatshirts, Swim Shorts, etc.), a text generator, and hundreds of digital stickers!
Before you dive into these awesome tools, always remember to optimize your designs for products. At RageOn!, we want to empower the creators of the world! You can now turn your designing hobby into passive income by selling on our Platform.
What are you waiting for? Create a Store on RageOn! today.
Know any other FREE tools to create designs? Share them down below to help everyone have the best designs for their products!
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- Tags: Apparel, Create, Creativity, Design, Digital, E-Commerce, Entrepreneurship, Graphic, Let's Rage, marketing, Online Business, Products, Rage On, Tools
Posted by Jack How on
Springtime is here! And along with it comes many different opportunities, emotions and even allergies (ugh..)! This season represents promise, birth, and renewal, as we face fragrant blossoms, new romances, and sweet sensation of the calm serenity. As we move past the chilling winters, temperatures are rising and it’s time to head out in the sun with a new set of clothes.
If you have an ecommerce store, Spring would be a splendid chance for you to help your customers enjoy this season to its fullest! Festivities and Holidays are what motivates people to work hard, as they get to spend their downtime in the embrace of their friends and loved ones. In lieu of this, we have taken note of the key events that are coming up, and we would love to share it with everyone to help you generate some Spring E-Commerce Ideas!
The main events include: Easter Sunday, Mother’s Day, Electric Daisy Carnival (EDC), Memorial Day, and Father’s Day.
Don’t let this moment go to waste! It’s time to start your engines and go full throttle to design and sell Spring Apparel that can help you capitalize on these events, and the entire season as a whole!
To help kickstart your creative juices, here are some examples of Spring Apparel:
1. Mother's Day (5/12)
2. EDC Las Vegas (5/18)
3. Memorial Day (5/27)
4. Father's Day (6/16)
In the process of brainstorming for ideas or designing Spring Apparel, always remember that this season is about appreciating the renewal of life, so take some time to kick back and enjoy the rest of the season! If you have any queries or other interesting Spring E-Commerce ideas, do share them down below!
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- Tags: All Over Print, Apparel, E-Commerce, Easter, EDC, EDM, Entrepreneurship, Father's Day, Help, Let's Rage, marketing, Memorial Day, Mother's Day, Online Business, Rage On, Spring, Store
Posted by Jack How on
Running an online business is a marathon, not a sprint. Every successful entrepreneur, lawyer, doctor, or politician will tell you the same thing: there is no surefire way to achieve success. There isn’t a secret formula you could drink, or magic words (‘open sesame’) you could say to achieve greatness. You’ll need to work hard, meet the right people, and find opportunities, to become a successful e-commerce entrepreneur.
Even though it seems that nobody knows the right answers, there is no harm in gaining wisdom from those that have already made it big. We have prepared a collection of inspiring ecommerce quotes to hopefully enlighten and motivate you to become the best version of yourself (hopefully).
1. Bill Gates - Principal Founder of Microsoft
2. Paul Graham - Co-Founder of Y-Combinator
3. Richard Branson - Founder of Virgin Group
4. Tony Hsieh - CEO of Zappos
5. Johnathan Mildenhall - Former CMO of Airbnb
6. Andy Crestodina - Co-Founder of Orbit Media Studios
7. Steve Jobs - Co-Founder of Apple
8. Seth Godin - Founder of Squidoo
9. Estée Lauder - Co-Founder of Estée Lauder Companies
10. Jessica Herrin - Founder of Stella & Dot
11. Howard Schultz - Former CEO of Starbucks
12. Larry Page - Co-Founder of Google
13. Coco Chanel - Founder of Chanel
Hope these ecommerce quotes were useful in getting you pumped! My personal favorites were Andy Crestodina's and Howard Schultz's. What about yours?
Please do share your favorite quotes in the comments below and help others become successful e-commerce entrepreneurs too!
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- Tags: E-Commerce, Empowered, Entrepreneurship, Help, Inspiration, Let's Rage, Motivation, Online Business, Quotes, Rage On, Start-Ups, Success, Wisdom
Posted by Jack How on
It is no surprise that Search Engine Optimization (SEO) plays a big part in a customer's journey to purchase a product. In 2018, 34.6% of customers started their search through Google! Learning how to use SEO for your E-Commerce Store might appear to be difficult, but it is actually REALLY SIMPLE.
You don't need to have incredible tech knowledge or hire a digital marketing expert to enable your online business to rank higher in Google Search, because we will show you how.
This article will cover the 4 basic elements of SEO:
1. Link building
2. Content Optimization
Google will constantly update their SEO algorithms, but we are up-to-date with the current versions. Don't worry!
1. Link Building - Backlinks
Link Building refers to "building up" the quality and quantity of inbound links (backlinks) to help your online business rank higher in Google searches.
From the above study, it can be seen that link building is extremely crucial. The higher the amount of backlinks, the higher your ranking! However, you should not be spamming backlinks everywhere, as Google will take into account referencing from unique sources and the reputation of the sources.
Setting up backlinks require time and effort, but getting started is a simple process. If you’re not sure where to begin, you should do extensive research on other players in the same industry. Commenting your blog/website on other related pages/forums (that are reputable!) would work wonders for you. This performs best for pages that utilize the same keywords that you want to rank higher on.
Fun Fact: Link Building for 1 page would also improve traffic to ALL OTHER PAGES on the same website!
2. Content Optimization - Content Quality and Images
Finding the right keywords to use in your website/blog is the first step to improve SEO for your E-Commerce Store. The rule of thumb is to plan ahead and identify which keywords you want to rank for. With that in mind, the next step is to include these keywords in the Header, and also the first 100 words of your site!
Moving on to the Body, research from SEMRush has shown that the average Google first page result contains 1,890 words. This means that: Content is king. Instead of doing multiple pages/blogs on your site every week, you should do an in-depth study on a certain topic and drive out a solid and impactful page.
Finally, image content and quality plays an important role too. As your images are indexed by Google, they help in letting the search engine know more about your site. Images without human-readable file names (e.g. x17p31.jpg) or proper alt text (small texts that appear in case the image fails to load) would not value-add to your ranking at all, especially on Google Images!
Here is an Example of Alt Text!
3. MetaData - Title, Meta Desc., and Tags
Metadata is a set of data that describes and gives information about other data. Basically, you need to summarize your content to be simple enough for Google to get a grasp of your site.
The important metadata are:
Title Tag - The Title of your page is as important as the title of a novel or journal; it summarizes the whole story into a few simple words. Your Title Tag will be seen in the Search Result and Browser Tab.
Meta Description - The short description shown underneath a title in Google searches. It's main use is to entice customers to click the link, so make sure you spend time to craft it out!
URL - The web address should be optimized with your keywords, and try to keep it short! After the 5th word in the URL, Google's algorithms will put less weight on the other words.
Here is an example from RageOn:
If you're using Shopify, you're in luck! Implementing SEO elements in Shopify is super easy. You can just scroll down on any product/blog page and find a useful section at the bottom for you to edit any Metadata specifically!
4. Mobile-Friendly - Testing
According to Statista, 52.2% of website traffic worldwide was generated through mobile phones in 2018 (up from 50.3% in 2017)! This would mean that there are huge opportunity costs if you did not optimize your site for mobile.
It is also critical to make sure your ads do not cover the majority of content on a mobile screen, as they would be considered "intrusive" and be penalized in SEO (according to Google).
As you may expect, you won't see results overnight! Everyone starts somewhere, so let these 4 basic elements guide you as baby steps, while you gradually work your way to building the best E-Commerce Store around!
We hope these 4 effective steps were useful in improving SEO for your E-Commerce Store. If you know any other tips that helped your online business rank higher, comment them down below!
Sharing is Caring!
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- Tags: Digital, E-Commerce, Entrepreneurship, Google, Help, HTML, Let's Rage, marketing, Mobile, Online Business, Rage On, Ranking, Search Engine Optimization, SEO, Store, Traffic
Posted by Jack How on
Running your own E-Commerce Store can be a thrilling yet arduous experience. The joys of being your own boss, having flexible working hours and working remotely may seem amazing (at first!), but you’ll soon realize that being an entrepreneur means that you never stop working…
If you’re operational in the apparel industry, the various challenges (designing, marketing, etc.) may seem daunting, but the sense of fulfilment you gain from happy customers wearing your clothes (in style) is priceless! But is the ‘numbers game’ all there is to it?
The short answer: No.
Triple Bottom Line (TBL) Framework
In the current age, environmental issues are becoming more and more noticeable. Businesses worldwide have begun to adopt the ‘Triple Bottom Line’ Framework, which means that there should be a perfect balance between People, Profits, and Planet (see above!). Some famous examples include: DHL, Patagonia, Kering (and Gucci), and many more!
But what do the customers think?
Survey of Customers that prefer Brands that are known for being Green
Evidently, there is a growing trend of preference for Green Companies (look above!), and your E-Commerce Store should work towards fulfilling these needs!
If you are selling apparel, here’s a fun fact for you:
We generate 15M Tons of Textile Waste in the US yearly.
Are you convinced now?
4 Ways to Build an Eco-Friendly E-Commerce Store
1. Overproduction and Inventory
Overproduction is the main factor that led to 15M tons of Textile Waste in USA yearly. Demand forecasting is a complex procedure, and retailers are still unable to accurately forecast how much inventory should they hold. This results in overproduction of stock, and excess inventory.
In E-Commerce, this Waste can be decreased through investing in intricate demand forecasting technologies, but they are simply too costly for small businesses. An easier way is to apply on-demand processes into your supply chain (only producing once a customer orders)!
At RageOn, we take pride in our on-demand printing services! We have pioneered the art of made-to-order printing, and you can find out more about us here.
Over-processing is similar to “using a sledgehammer to crack a nut”. The use of quality equipment or tools in your supply chain usually comes with a huge cost, and should be put to proper use.
In E-Commerce, this Waste can be reduced by forming long-lasting relationships with suppliers/manufacturers and understanding their workflow and processes. Time and effort must be spent to properly assess and identify any red flags.
For example, RageOn has put in place proper measures to ensure that over-processing does not occur. We have leveraged on Economies of Scope as our printing suppliers are equipped with the appropriate printing technologies.
3. Transportation and Waiting
Transportation is a usual suspect for being the bottleneck in lead time, resulting is unneeded waiting. The longer a product is in transit, the higher the chance of it being damaged, which would be detrimental to a company. The time spent waiting for the products to be transported also adds no value to anyone. Transportation is not environmentally-friendly too.
In E-Commerce, there is excessive amounts of waiting for transportation from manufacturers to suppliers, retailers, and finally the customers. A simple solution would be to reduce transportation times, or to invest in drop-shipping models. Sounds easy right?
At RageOn, we have you covered for both! Any store on RageOn or RageOn Connect will automatically be involved in our drop-shipping operations, decreasing any form of waste. Also, RageOn will soon be launching our revolutionary 1-Day Shipping option for any store owner on our platform! Your customers can now receive your products within a day!
Defects are mainly due to negligence in ensuring product quality, and can often lead to repairing/scraping.
In E-Commerce, this Waste can be minimized through having a proper Reverse Logistics system set up, to reuse or recycle the defects. One such example can be to donate any defects to the less fortunate.
RageOn Donates to Homeless
If you have a store at RageOn, you don’t have to worry! We donate our defects, exchanges, and returns to the homeless, as we believe in giving back to the community. Also, our products last forever - no cracks, no peels, no fade.
RageOn is Sustainable!
At RageOn, we have thoroughly studied these 4 practices as we want to play a part in saving the world!
To summarize, we:
1. Implemented on-demand printing, having no inventory or overproduction
2. Partnered with professional and reliable manufacturers to prevent over-processing
3. Enabled 1-Day Shipping, reducing transportation and waiting time
4. Create products that last forever - no cracks, no peels, no fades
5. Donate our defects, exchanges, and returns to the homeless.
On top of that, RageOn is a paperless company!
Open your store at RageOn! today, and you can build an Eco-Friendly E-Commerce Store too.
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- Tags: Branding, Corporate Social Responsibility, CSR, E-Commerce, Eco-Friendly, Entrepreneurship, Environment, Green, marketing, News, Rage On, Self-Help, Store, Sustainability, Sustainable
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