News — advertising

How to CRUSH your 2019 Black Friday and Cyber Monday Promotions!

Posted by Alicia Domico on


It’s no secret that Black Friday and Cyber Monday are two of the biggest sales events of the holiday season, so much so that, in recent years, they’ve combined to form Cyber Weekend.

 

According to the National Retail Federation’s (NRF) annual report, over 165 million Americans shopped from Thanksgiving to Cyber Monday in 2018, raking in over $6.22 billion for retailers in online and in-store sales. $2 billion of those sales came from smartphones alone, so about 33% of holiday sales now take place on a mobile device. The average shopper spent $313.29 on gifts and other holiday merch, with Gen-Xers and older millennials spending the most.

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And, if you think that Cyber Weekend only benefits large major retailers, like Amazon and Walmart, think again. 2018 was a big year for small business, too. Small Business Saturday hit a new record of around $3 billion in sales, with around $400 million being spent Saturday morning alone. Plus, with over 47.4 million shoppers, SBS was the second-largest in-store sales day, only behind Black Friday.

 

The opportunity to reach more customers during Cyber Weekend is huge. It also means that competition is steep. With so many retailers vying for customer attention, as well as the reality that the average customer is much savvier than before, how do you stand out? In this guide, we’ll show you exactly how.

 

1. START PLANNING EARLY

Getting started early seems like a given, but it’s easy to get so swept up in the daily grind and all of life’s other responsibilities that such an important holiday event might slip your mind, costing you potential sales. Starting and organizing your holiday promotions ahead of time (ideally, in September) will not only give you peace of mind, but you’ll also have time to be more strategic with your marketing initiatives. You’ll also be able to:

  • Clearly define your sales goals
  • Create a well-thought-out campaign strategy
  • Build up customer excitement for your holiday promotions
  • Plan for shipping deadlines

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2. DECIDE ON WHAT HOLIDAY PERKS YOU’LL OFFER

Cyber Weekend is a big deal. Customers are looking for the best deals. Making their shopping experience worth their while is extremely important. Here are just a few popular sales perks you’ll never go wrong with:

  • Early-bird discounts. We will have Early Bird deals going on the week before Black Friday. Blast these on your socials!
  • Promo code. We will be pushing major discount codes on our end. Take advantage and push the same ones!

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3. SELECT TOP HOLIDAY PRODUCTS TO SELL

Once you’ve decided on your promotion strategy, you’ll need to begin thinking about what products you want to feature. You may love the design on your all-over print swim shorts, but swim shorts may not be the most appropriate choice for the holiday season. If you’re having trouble deciding which custom products to sell, no worries! We’ve compiled our top-selling products from Cyber Weekend 2018, and the following products were by far the most popular:

  • All-Over-Print Hoodie
  • All-Over-Print T-Shirt
  • All-Over-Print Sweatshirt 
  • All-Over-Print Onesie
  • Cotton T-Shirt
  • Cotton Sweatshirt 
  • Phone Case
  • Coffee Mug
  • All-Over-Print Leggings
  • All-Over-Print Crop Top
  • Bandana 

 

4. BE MINDFUL OF ORDER DEADLINES

This is probably the most important step in the entire promo pipeline. It’s no use putting so much work into planning if your products don’t make it to their customers in time for the holidays. We only provide print-on-demand products, so check RageOn’s shipping and processing policy to gauge approximately when your customers should order to get their gifts on time! 

All of RageOn’s custom products are hand made and made on-demand.

 

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5. PLAN YOUR MARKETING CAMPAIGNS

Now that you’ve prepared your strategy, now comes the fun part–planning your holiday marketing campaigns. Have a little fun with your campaigns and remember that the holiday season is not just an event, it’s an experience. Bring a little magic to your customer with holiday campaigns that get them in a festive mood. Create eye-catching graphics that feature your best sellers and also some limited time releases to boost sales!

Check out what your favorite stores and artists are doing on their end. You may see something else that will work for you too!

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If you have additional questions about how to maximize this HUGE selling opportunity please email our team at support@rageon.com so that we can connect you to our team that can support you!

 

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Continue to look out for more emails to help you along the way so that you can CRUSH IT!

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Promoting your E-Commerce Store with Instagram - Social Media Tips Part 2

Posted by Jack How on

Welcome back to Part 2 of Social Media Tips!

A Picture of People Using Instagram

Before we begin, please do check out our Social Media Tips Part 1 blog post if you haven't!

Instagram. We all know what it is, and almost everyone we know uses it. Earlier this year, the social media giant has announced that they have 1 billion monthly active users, shaking up the entire industry! However, the service was not complacent, and has been constantly releasing exciting updates! 

On top of previous updates, Instagram has been constantly upgrading and optimizing IGTV, focusing more attention on increasing engagement rates from Instagram Stories via chat stickers, and improving monetization through enabling ads to be placed on the explore page!

Here are some amazing reasons why you should definitely use Instagram to promote your e-commerce store:

- 1 billion people use Instagram every month

- 80% of users follow at least one brand, with 60% of those saying they’ve discovered new products/services through the platform

- 30% of Instagram users have purchased products they discovered on Instagram

- 65% of top-performing Instagram posts clearly feature products

Without further ado, here are some tips to help you promote your e-commerce store with Instagram:

    1. Find your Profile

    Experts have advised that you should consider adding searchable keywords by your name to increase the chances of potential customers finding your through the search bar (similar to SEO). The example below shows @startupvitaminscom adding "motivation" beside their name as the channel often posts motivational quotes.

    Other ways to give a complete picture to your profile is to be clear about what you will be doing with your profile through the descriptions in the bio. Adding a link to your store is an easy way of achieving that! 

    Nowadays, more and more people are turning a blind eye to corporate brands, and supporting brands that give a personal touch. Don't be afraid to express emotion and personality through emojis and informal slangs on your profile!

      2. Content

      I know you have probably read countless articles about Instagram content that they are getting repetitive and mundane. Our advice on this is simple: Consistency is Key. No matter what you do, always post regularly and find your rotation early.

      For an e-commerce store, it can posting up to 3 times a day, with 3-step rotation - Motivational Quotes, Product Shots, and Reposting User-Generated Content. This is just one example of a rotation, but all good things come in 3s right?

      Even though being consistent is important, we should also not be afraid of change and strive to be adaptable. Mix things up once every few months. Plan out a bunch of rotation variations to intrigue your fans. Go wild, but try to maintain the short-term consistency!

      It is widely known that 8 to 11 hashtags is the sweet spot for Instagram posts, but the common question is what hashtags should we use? You can easily generate the best hashtags (that match your profile and your posts) through 3rd party services like Display Purposes and All Hashtag. However, you shouldn't always use the most popular hashtags, because you will always bring in the same segment of people. As we always say, go wild. Mix it up with some less popular hashtags to extend your reach!

      3. Engagement

      Engagement is highly critical to gauge the success of a social media strategy, and it is the most common metric. A pro tip would be to always respond to and/or like comments and messages that people send. Even if the comment looks like it's spam or automated, liking it will show others that you are active!

      You should also follow like-minded brands to comment and engage with their followers, with aims of luring them over to your brand! Also, you should like and comment to other people’s posts using the same hashtags that you use.

      Another fun and cool way to increase engagement is through Giveaway campaigns! 

      We recently ran our Electric Zoo: Evolved Giveaway Campaign through Vyper.io and it was amazing! Do contact us directly if you'd like to know more about it!.

      Here are some of our learning points for Giveaway Campaigns:

      - They allow you to gain new followers and engage them

      - You can leverage on them to announce new products

      - Always aim to partner with like-minded brands or influencers (this will help you find new followers in your niche), but don’t look for someone who calls themselves an influencer, find someone who matches your niche audience

      In Summary

      Promoting your e-commerce store with Instagram has never been simpler! However, you have to put in the due diligence in creating your own social media strategies. Identifying what works and what doesn't through analytics is necessary for you to triumph over your competitors and produce the best social media for ecommerce. 

      Share in the comments below your own special Instagram Marketing tricks and stay tuned for Part 3!

      

      Read more →


      Marketing & Advertising Job Available NOW!

      Posted by Mike Krilivsky on

      ADVERTISING / MARKETING JOB DESCRIPTION
      We are looking for an up-tempo, exciting, fun, and experienced marketing & advertising expert  to steer Rage On into the future! You must be experienced with the platforms we currently use, and must possess additional marketings skills to bring to the table. This individual should also be prepared to work long hours when necessary.

      REQUIREMENTS:
      Must be willing to report to our current location – Cleveland Ohio
      (We may be relocating shortly to CA or to Boston, must be flexible)
      Experience in Facebook Ads & Google Ads
      Mass Email Experience
      Ability to communicate clearly and professionally, both verbally and in writing
      1+ years of professional marketing experience
      Mac operating system, Microsoft Word and Excel experience
      Laptop: Newer Macbook Pro or Air
      Iphone 4s or greater or newer Android smartphone
      Work 5 days per week, 8 hours per day, more required to complete projects

      PRIMARY RESPONSIBILITIES
      Facebook and Google Ads
      Mass Email
      Blogging
      SEO Management
      Manage Social Media
      Delegate Tasks to Staff

      COMPENSATION / PERKS
      Competitive Salary
      Chance to rise and potential equity
      Discount on merchandise!
      FREE or discounted events / festivals!
      Casual attire to work!
      Great atmosphere!
      Creative meetings in which your opinion matters!

      We are a rapidly growing company and we increase wages based upon your performance! If you do exceptionally well and you’re looking for more than just a job and a potential partnership opportunity, that door is open! 

      Email your resume to: hr@rageon.com, please list anything you think we should know, fill out our application here!

      Pictures of our new office/warehouse space in CLE:

      Read more →


      Marketing & Advertising Position Available Now!

      Posted by Mike Krilivsky on

      ADVERTISING / MARKETING JOB DESCRIPTION
      We are looking for an up-tempo, exciting, fun, and experienced marketing & advertising expert to steer Rage On into the future! You must be experienced with the platforms we currently use, and must possess additional marketings skills to bring to the table. This individual should also be prepared to work long hours when necessary.

      REQUIREMENTS:
      Must be willing to report to our current location – Cleveland Ohio
      We may be relocating shortly to CA or to Boston, must be flexible
      Experience in Facebook Ads & Google Ads
      Mass Email Experience
      Ability to communicate clearly and professionally, both verbally and in writing
      1+ years of professional marketing experience
      Mac operating system, Microsoft Word and Excel experience
      Laptop: Newer Macbook Pro or Air
      Iphone 4s or greater or newer Android smartphone
      Work 5 days per week, 8 hours per day, more required to complete projects

      PRIMARY RESPONSIBILITIES
      Facebook and Google Ads
      Mass Email
      Blogging
      SEO Management
      Manage Social Media
      Delegate Tasks to Staff

      COMPENSATION / PERKS
      Competitive Salary
      Chance to rise and potential equity
      Discount on merchandise!
      FREE or discounted events / festivals!
      Casual attire to work!
      Great atmosphere!
      Creative meetings in which your opinion matters!

      We are a rapidly growing company and this wage may increase based on your performance! If you do exceptionally well and you’re looking for more than just a job and a potential partnership opportunity, that door is open! We do have an extra room available to rent in the Rage Mansion which is located very close to our new office space in Cleveland!

      Email your resume to: hr@rageon.com, please list anything you think we should know, fill out our application here!

      Pictures of our new office/warehouse space in CLE:

      Read more →

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