Welcome back to Part 2 of Social Media Tips!
Before we begin, please do check out our Social Media Tips Part 1 blog post if you haven't!
Instagram. We all know what it is, and almost everyone we know uses it. Earlier this year, the social media giant has announced that they have 1 billion monthly active users, shaking up the entire industry! However, the service was not complacent, and has been constantly releasing exciting updates!
On top of previous updates, Instagram has been constantly upgrading and optimizing IGTV, focusing more attention on increasing engagement rates from Instagram Stories via chat stickers, and improving monetization through enabling ads to be placed on the explore page!
Here are some amazing reasons why you should definitely use Instagram to promote your e-commerce store:
- 1 billion people use Instagram every month
- 80% of users follow at least one brand, with 60% of those saying they’ve discovered new products/services through the platform
- 30% of Instagram users have purchased products they discovered on Instagram
- 65% of top-performing Instagram posts clearly feature products
Without further ado, here are some tips to help you promote your e-commerce store with Instagram:
1. Find your Profile
Experts have advised that you should consider adding searchable keywords by your name to increase the chances of potential customers finding your through the search bar (similar to SEO). The example below shows @startupvitaminscom adding "motivation" beside their name as the channel often posts motivational quotes.
Other ways to give a complete picture to your profile is to be clear about what you will be doing with your profile through the descriptions in the bio. Adding a link to your store is an easy way of achieving that!
Nowadays, more and more people are turning a blind eye to corporate brands, and supporting brands that give a personal touch. Don't be afraid to express emotion and personality through emojis and informal slangs on your profile!
I know you have probably read countless articles about Instagram content that they are getting repetitive and mundane. Our advice on this is simple: Consistency is Key. No matter what you do, always post regularly and find your rotation early.
For an e-commerce store, it can posting up to 3 times a day, with 3-step rotation - Motivational Quotes, Product Shots, and Reposting User-Generated Content. This is just one example of a rotation, but all good things come in 3s right?
Even though being consistent is important, we should also not be afraid of change and strive to be adaptable. Mix things up once every few months. Plan out a bunch of rotation variations to intrigue your fans. Go wild, but try to maintain the short-term consistency!
It is widely known that 8 to 11 hashtags is the sweet spot for Instagram posts, but the common question is what hashtags should we use? You can easily generate the best hashtags (that match your profile and your posts) through 3rd party services like Display Purposes and All Hashtag. However, you shouldn't always use the most popular hashtags, because you will always bring in the same segment of people. As we always say, go wild. Mix it up with some less popular hashtags to extend your reach!
Engagement is highly critical to gauge the success of a social media strategy, and it is the most common metric. A pro tip would be to always respond to and/or like comments and messages that people send. Even if the comment looks like it's spam or automated, liking it will show others that you are active!
You should also follow like-minded brands to comment and engage with their followers, with aims of luring them over to your brand! Also, you should like and comment to other people’s posts using the same hashtags that you use.
Another fun and cool way to increase engagement is through Giveaway campaigns!
Here are some of our learning points for Giveaway Campaigns:
- They allow you to gain new followers and engage them
- You can leverage on them to announce new products
- Always aim to partner with like-minded brands or influencers (this will help you find new followers in your niche), but don’t look for someone who calls themselves an influencer, find someone who matches your niche audience
Promoting your e-commerce store with Instagram has never been simpler! However, you have to put in the due diligence in creating your own social media strategies. Identifying what works and what doesn't through analytics is necessary for you to triumph over your competitors and produce the best social media for ecommerce.
Share in the comments below your own special Instagram Marketing tricks and stay tuned for Part 3!