How Instagram's New Feature Can Benefit Your Shopify Store

Posted by Cindy Le on

"With the vast adoption of mobile, more and more people (especially millennials) are learning of brands and making purchases through Instagram.

As a Shopify store owner, this is now more important than ever since Instagram just launched a new product tagging feature that is currently available to approved businesses in the United States, Australia, Canada, France, Germany, Italy, Spain, and Brazil.

This brand new feature allows the Shopify store to directly tag their products inside of their posted Instagram picture. This means that your fans can access and shop your products directly from Instagram.

To access this shopping experience, your fans would click on the Instagram photo that you tagged to display the product name and the product price. Once they click “Shop Now”, it will bring them to the product page on your website where they can go through your shopping experience, and be tracked by your website’s pixels and cookies.

instagram product tagging

So how do you tag products in your posts on Instagram?

Once your store is approved for shopping on Instagram, you will want to update to the latest version of the Instagram app on your mobile device. You would then want to enable product tagging within your Instagram profile. In order to enable product tagging, click on the gear (or settings) icon on your profile, tap Shopping (under Business Settings), select the product catalog that you want to use, and tap Done.

If you don’t see Shopping under your Business Settings, this means that your account is not yet approved for shopping on Instagram or still under review for access to the feature.

To tag products in your posts:

1. Select a photo and add a caption, effects and filters
2. Tap the products in the photo that you want to tag
3. Enter the names of the products you want to tag, then select them as they appear in the search box
4. Tap Done
5. Tap Share

It’s possible to tag products in both new and older/existing posts on your Instagram account. Up to 5 products can be tagged per single-image post or 20 products per multi-image post.

This new Instagram feature will help you better convert your Instagram audience and also makes purchasing on mobile easier than ever for your fans!

Want to learn more? Get more info directly from Facebook here.


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